by 0x2bbd17c07e6f178ba6f51e1b526a43125662c248 (Bleace)
Should the following $24,000 grant in the Social Media Content category be approved?
This initiative focuses on producing vertical content that community members can post on their own accounts, featuring the Decentraland logo prominently to enhance brand visibility and recognition. Through an open call I ensure an equitable opportunity for all community members to participate and share their unique perspectives and experiences within Decentraland. This approach not only democratizes content creation but also fosters a sense of ownership and pride among community members.
24,000 USD in DAI
For those who know me in Decentraland, I am Bleace, but my real name is Ryan Lannom, a multimedia specialist with a rich background in film, video editing, and social media content creation. With a Bachelor’s Degree in Multimedia Film and Video from Florida Atlantic University and an extensive career, including five years as an Associate Producer/Video Editor for CBS Sports, my journey has been a continuous effort to improve and grow.
The power of short-form and live-stream content on social media platforms like TikTok, YouTube, and Instagram is undeniable. Yet, a cursory search of #Decentraland on these platforms reveals a concerning trend: an overwhelming presence of negative content that overshadows the innovative and community-driven aspects of the Decentraland experience. This proposal aims to counteract this negative perception by dedicating 40-60 hours weekly to the creation of positive, engaging, and informative short-form content in collaboration with Decentraland community members.
The core objective of this proposal is twofold: firstly, to significantly increase the volume of positive, brand-aligned content related to Decentraland across major social media platforms, thereby improving the public perception of the Decentraland community. Secondly, to empower community members by providing them with the tools and photo and video content to share their stories and experiences from their own account especially for those who may not have the means to do so, creating a more vibrant, engaged, and positive online community.
Through extensive content creation within Decentraland, showcased across YouTube, Twitch, TikTok, and Instagram, I have gained invaluable insights into the platform’s ecosystem and its audience’s desires. My work for Dollhouse in 2023, resulting in nearly 100,000 views on TikTok and YouTube, underscores the potential impact of targeted, high-quality content. Yet, several pressing questions have emerged: Why is Decentraland not more widely recognized? Why are its engagement and event attendance not reflective of its technological advancements? Why doesn’t Decentraland have a Top-10 Music Performance in terms of number of active attendees? When people see my content on TikTok or YouTube why are they guessing it’s Sandbox, Roblox and not Decentraland and not even knowing Decentraland exists? Having the technology expand is great, but that means nothing if no one knows about it or a want to use it.
Drawing from my extensive experience both within and outside Decentraland, I’ve noticed a significant gap in resources available to many community members. I’ve been fortunate to invest in state-of-the-art equipment, including a high-performance Alienware PC equipped with an RTX 3090 GPU, 128GB RAM, and a 12th Gen i9 CPU, alongside a 32GB RAM laptop, a Mac Pro desktop, and an iMac. All these are connected to a fiber internet connection in Brooklyn, NYC. This arsenal of technology allows me to present Decentraland in its finest form and explore innovative content-creation methods. With access to advanced software, I’m equipped to bring new perspectives and elevate the community’s digital presence.
Calendar Setup: Launch an online booking system for community members to schedule photo shoots, video recordings, and live stream sessions.
Community Outreach: Initiate a campaign to inform and encourage community members to fill the calendar with their events.
First Content Drops: Produce and share the initial batch of content created from scheduled events and collaborations.
Weekly Events Launch: Start hosting weekly events in Decentraland, beginning with the Wellness Week build and expanding to other community spaces.
DJ Bookings: Secure commitments from DJs and performers, both from within and outside the Decentraland community, for upcoming events.
Content Amplification: Increase the frequency and variety of content produced, aiming for at least one post per day across multiple platforms.
Collaboration Deepening: Strengthen ties with community members through featured content projects, highlighting individual talents and stories.
Event Variety Enhancement: Introduce new event formats and collaborations to diversify content and engage broader audiences.
Performance Review: Analyze content engagement data, community feedback, and overall project impact to assess the achievement of initial goals.
Feedback Integration: Incorporate community suggestions and lessons learned into the project’s future direction.
Scaling Strategy: Develop and share a plan for scaling successful aspects of the project, including potential new content formats and partnership opportunities.
Monthly Updates: Share detailed progress reports with the community via Decentraland’s official channels, social media, and live stream Q&A sessions.
Real-Time Engagement: Utilize Discord and Twitter for ongoing project updates, sneak peeks behind the scenes, and direct community interaction.
Transparency Portal: Establish an online dashboard where community members can track project milestones, upcoming events, and real-time content production efforts.