Hi! Here I am. Metaverse Rick from Metancy.
This is unargumented proposal. The author undertakes to condemn marketing results without understanding the course of the project, progress, and promotion channels, without looking for information, and certainly without any knowledge of marketing.
You are trying to pay attention to the volume of media coverage while arguing this with figures from one of the accounts in social networks, which also obviously did not have a promo. When you give facts, it is advisable to give complete ones, and not pull out of context what is profitable for u to show.
Twitter (X) is not our strong point now, and the emphasis was placed on Instagram and LinkedIn because there is more of the audience that we advertised for up to this point.
I suggest you go to our accounts and make sure that not only 100 people see our posts =)
BTW thank you for paying attention to Twitter. As you can see, we are still conducting it, but there has not been a promo yet — there will soon be an announcement of NFT activity together with an eminent partner, and now it will just become a boost to our Twitter and affect the Web3 audience.
THE MAIN THING is that media coverage is a figure that comes from a variety of sources.
What is at least our current Media Coverege built from (not to mention what will be typed by the day of the Biennale):
Our main media partner is Design Boom. Their Instagram >4mil - they made a story and thebpost. That they gain 300k+ views.
They also published us in their web version, which is probably less viewable, but it’s also at least tens of thousands of people.
Then we detect articles about the Biennale on the resources: binance, parametric architecture, cryptonews, archup, indesign, architecturelist, archlovers, metaversepost, and more (links added)
A subscription to newswire content distribution service gives a large number of publications and views in various media connected to their service — it’s enough to google metaverse architecture biennale to see this, but I’ll attach some links so that you don’t bother.
In conclusion, 30 architectural studios participate in the biennale; 13 of them are architects with a worldwide reputation and popular accounts. If we count with the studios that participated in the open call, there are more than 100 architects who participated. Most of them posted information about us and their participation in social networks and communities.
As I have already written in the update - we have not summed up the interim results in terms of coverage, because at least it is still early. But we will definitely do it, thank you =)
With best wishes
Rick from Metancy