by 0x1d11f567d0b4486ae3857284c2603ff0faf8ad5e (serenaelis)
Should the following $60,000 grant in the In-World Content category be approved?
Abstract
Daydream X SEA LLC,. built Serena Elis World in DCL, and has been steadily active since August of 2021. With weekly events, onboarding artists, we have held well over 80 shows on this parcel. Serena has performed over 200 shows to date. Between music, onboarding artists and blogging. We want to continue to grow our education and Performing Arts project. We have proven to be consistent bringing forth quality & Innovation. Since last grant, was able to connect with Brands like SONY, Gamerhash, & Pitchbook. Serena’s becoming an experienced, competent, trusted, and reliable creator. Not just simple projects, ones that require interpersonal collaboration. This grant will let us continue to make strong influences & impacts.
Grant size
60,000 USD
Beneficiary address
0x1D11f567D0b4486Ae3857284c2603FF0Faf8aD5E
Email address
Description
Continuation of Entertainment and resources for women with Education for the year of April 2023-2034
Serena Elis World has been sharing her platform with other artists to help ease their way into their own journeys in Decentraland, while also providing value in the form of education. Our Values include Transparency, Innovation, Inclusivity, Boldness, and Quality. We want to continue to deliver resources and education for this project with IRL and in-game events, Curriculum, as well as sharing these resources for all communities in web2/web3 spaces.
Keeping inclusivity at the forefront, for everyone to learn and also be part of Musical Emersive events supporting Women and minorities.
We would like to continue to blog about the content creators already within the game and what they provide, How To’s, and other web3/Decentraland resources.
Our future goal is to add another 96 Blogs on top of the 22 already created covering artists within the community with their information and other web 3 related topics. We want to continue this so new users and researchers know who to contact creatives, for services, learn, and get more insight into Decentraland.
We gained 2.5K Clicks as of today organically. An example of this we also brought BJORK fans from the last MVMF from our blogs. (Analytics are on the Canva link ) Bringing readers from events, and DCL activities. We want to continue to grow exposure from web 2 sites like Google, Facebook, Instagram, Twitter etc.
1.Onboarding Women Entertainers and Minorities in Performing Arts
Serena Elis World has also hosted and featured well-known female artists in the WEB 2 AND WEB 3 spaces. We have carefully and strategically crafted the presence of quality artists in DCL, and would like to continue in this grant to bring more female and diverse entertainers from different backgrounds, cultures, and races.
We would like to continue the onboarding process for the next year. The average time spent with each artist is about 5 hrs for the pre - event, plus another 2hr for each event. It takes about two weeks to getting things setup for an event. With many connections in the entertainment industry before DCL, I take the responsibility and feel equipped to take on the task. I have worked in production for well known celebrity events for I have built a strong rapport with artists and celebrities, and also speak their language. We would like to take these skill sets and apply them to growing this project for the entire year. This is for everyone, but specifically to help minority groups and women.
More in depth about the previous artists and the impact here.
https://docs.google.com/document/d/1uo79i0XlXmqYjAC8KFycq2IF6\_HCpFsFdfOx0ik2qrU/edit?usp=sharing
PURSUING MUSIC ARTISTIC ENDEAVORS
I have put a lot of time, effort and money into increasing my name recognition and building a Decentraland reputation while also promoting the platform. I want to continue to deliver quality performances and onboard a diverse group of artists.
This will allow me to create in DCL full time
-keeping up innovation and fresh ideas
-More collaborative work with IRL brands and community members.
-Bring inspiration and new concepts to the table
-Numerous concepts and formulas serena’s created are being used in DCL today*
Budget Specification
EDUCATION
Our blogs worked out flawlessly when we onboarded performers with no knowledge about DCL. With the use of the resources and tools, plus guidance from expertise and experience in performing arts, it became a smooth transition for well-known creators to trust and take the leap.
We reached 10k accounts on social media platforms in 9 weeks onboarding females with a total of 85k followers. Organically, starting at 0. We realize how effective the blogs were through our website’s analytics (which can be found Canva presentation) The key takeaway: as a performer with experience and time spent building, being relatable to entertainers and creators really made a unique difference and brought curiosity to them wanting to learn and know more.
My creation from the last grant was recognized by SONY. I Was interviewed about my Innovation within the Metaverse, attending one of our DCL events, and created an internal project for them. An NDA prohibited me from providing any more details.
I am becoming an experienced, competent, and reliable creator within the web3 space. I get things done. Not just simple projects. Ones that require interpersonal collaboration and constant attention.We do want to continue to make strong influences and impact and draw eyes to this project from businesses, artists, and larger companies.
More on what we want to build . . .
2.Curriculum
Thinkific - FREE Lessons for OBS, How to deploy wearables, Virtual Performances, Behind The Scenes.
Preparation : ( I) Planning, (II) Content and Methods, (III) Implementation, and (IV) Evaluation and Reporting.
DXS wants to be inclusive to a variety of learners like kinesthetic, visual and auditory content making this a variety of ways to engage this will be. *This is an effective long term strategy. Available for FREE for everyone to use and learn.
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Educational Streams
-Learning Events for OBS, Performance, Digital Art. 1 hr Sessions with creators to teach.
-LIVE Q & A’s - ask probing questions, and learn more about creations in the Metaverse.
-Fun, engaging experience that will allow others to teach as well and engage with the audience. -
Blogs
Our future goal is to add another 96 Blogs on top of the 22 already created covering artists within the community with their information. We want to continue this so new users and researchers know who to contact creatives, for services, learn, and get more insight inside DCL.
5.Marketing
The blogs will help get more visibility from our interviews, with creating, how to build, and about the creators within DCL. DXS wants to be inclusive to a variety of learners like kinesthetic, visual and auditory content making this a variety of ways to engage. Jonathan Lovelady who has worked for UBER and Overstock in SEO, we will be guided through making our DCL content more searchable and accessible through proven marketing strategies. These services has a market value of approximately $5,000 up to $100,000 USD per month. However, they are being provided by a close contact and receive services large discount.
6… IRL Events
We would love not only to host virtual events, but also incorporate IRL events. Hosted once a Month
-12 IRL Events
-Networking and collaborating with IRL gatherings
-Meetups can be in co-working spaces, boardrooms, outside events.
Check to read more :
Budget Breakdown also on here.
https://docs.google.com/document/d/1uo79i0XlXmqYjAC8KFycq2IF6\_HCpFsFdfOx0ik2qrU/edit?usp=sharing
Personnel
A background in Sales and have been in the entertainment industry for over 10 years working in a variety of entertainment fields and contract work. I’ve worked with production company AVS Production, assisting in productions from Carnival Cruise Line, SXSW. I’ve been fortunate to work for events for Floyd Mayweather, Marc Anthony, J Balvin. Taking my skill sets along with my creativity to apply them here. Came into web 3 2020, and I was engulfed into DCL. This led me to have performed well over 200 shows while building a brand within a few years time. I have been acknowledged by mainstream media for performances & content in Glossy Magazine, US Weekly, Vogue Business, Mashable Magazine, NBC News Business, Biz Bash, DecentraNews, Bybit, NFT Plazas, Medium.com Beauty Independent, Lsnglobal.com. Also won “Best Digital Event” By Glossy Magazine from a DCL event in 2022. Recently had the privilege to work on a project for SONY on innovation in web 3. I want to use my skill sets with my sales background, knowledge and connections, IRL Social Skills, creativity and energy in DCL.
For original proposal with Links to relevant press.
https://docs.google.com/document/d/1uo79i0XlXmqYjAC8KFycq2IF6\_HCpFsFdfOx0ik2qrU/edit?usp=sharing
STAFF
SEO - Serena Elis
Assistant / Event Coordinator - Robin Taylor
Community Assistant - Cheddar Queso
Marketing, SEO Search Engine Optimization - Jonathan Lovelady
https://www.linkedin.com/in/lovelady09
Assistant - Jessica Gross
Roadmap and milestones
ROADMAP
Continue to Blog and Provide Value with Resources and Education for new and active Users.
Provide impact metrics along the way to understand the development and impact of the grant
-Special events include Education and Lessons on Music Production, 3D art and use them in World for Education and performing Arts.
-Onboard Female Entertainment and Minority Groups.
-Collaborations with venues within DCL, and other Metaverses.
-Personal Performances within Decentraland will continue.
-Safe space for new users and current users who want to learn, build and share information.
-Support women and minorities with diverse backgrounds to be ahead in new tech spaces.
-Provide high quality events, lectures, and IRL Events.
-Work with leading companies who thrive in the entertainment and tech industries.
Educate and provide effective resources that make impact and change for other communities to thrive as well as this one.
-SEO marketing strategies.
We will also be able to:
Higher Reputation with Companies for being a trusted source in the Web 3 Entertainment space.
Market: Targeting both the average person in web 2 interested in web 3 users to create in DCL.
IRL Events will be held in Asia targeting also Asia Markets.
. Good luck 
I think you were just starting off in your journey and it’s been very lovely to see you grow in this space ! And deff adding a feminine touch really brings a nice airy vibe into DCL ! 
Can’t wait to bring more value and a ripple effect.
