by 0x86edb92e217605dbecf606548e48daaf1b817da1 (MetaTrekkers)
Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Community category be approved?
Abstract
Budget Breakdown - https://bit.ly/mtpresent
One way to ensure the progressive success of Decentraland is by developing multi-disciplinary, cross-world projects like the MetaTrekkers entertainment platform for art and artists alike. From the beginning, MetaTrekkers’ mission has been to become an immersive platform that allows artists to tap into the endless opportunities brought by the metaverse. MetaTrekkers has been developing weekly events like festivals and special concerts headlined by important names in both the metaverse and the real-world entertainment scene. Through Decentraland DAO’s support, MetatTrekkers aims to become an artist-supporting and arts-expression platform, ensuring a steady flow of new users for the environment.
Grant size
120,000 USD
Beneficiary address
0x50a83425d537e39a0b7f884dCC07e6f4F37A09F3
Email address
Description
Since there are character limitations in the grant request form, you can read the full description and details of the proposal here: MetaTrekkers Porposal - Full Copy - Google Drive
MetaTrekkers has been developing, organizing and hosting innovative events in Decentraland for over a year and, whether it’s concerts or art shows, we have learned that the foundation for a thriving environment is a tight-knit community with access to a range of features that allow it to benefit from the interaction and engagement inside the metaverse. Knowing this, MetaTrekkers wants to become the platform that brings the artist and metaverse-user communities together and rewards them for their participation in various series of entertainment events, sessions and talks.
The grant would cover the development, marketing and advertising of the events and innovative features aimed at improving the Decentraland user experience.
By expanding the brand awareness of Decentraland as a user engagement-focused metaverse, we are reaching out to new users interested in onboarding and attracting a new, important target – brands looking to adopt new “customer journey” technologies and solutions.
Turning art and entertainment series like the MetaTrekkers x Venice Music Concerts or the BeatTrekkers DJ Battles into Decentraland resident events, we are ensuring a constant flow of metaverse newcomers originating from the artists’ fanbase. As a fresh experience for a new user, we want to offer a full range of engaging performances and means for them to showcase their art, all while being rewarded for their activity with metaverse-specific benefits provided by a large network of partner locations and projects spread all over Decentraland.
Establishing MetaTrekkers as an artist and entertainment platform, which constantly develops new concepts based on community involvement, will provide a ramp for Decentraland to multiply its reach and an incentive for artists and fans alike to discover the endless possibilities featured in a socially active, virtual environment. The possibility for the Decentraland DAO and the platform to become a hub for visionary artists who want to explore the virtual environment and experiment together with their following, relies on investing in the proper partnership and communication opportunities, like the MetaTrekkers x Venice Music collaboration and the development of a Decentraland onboarding standard, which will be made available to all Decentraland venues through an open-source kit.
The funds from the DAO grant will serve to build the platform as a self-sustainable project that represents a portal for artists and fans across the planet, and from other metaverses, to access Decentraland and make it the go-to virtual world for entertainment and arts.
Specification
To paint a clear picture of the importance held by the MetaTrekkers events regarding onboarding new users into Decentraland and building an organic community, we must start from the beginning of our metaverse entertainment journey.
Dubfest
Our first step into the (big) live events territory was when the MetaTrekkers Clubhouse hosted the 24 hour / 24 artists Dub Fest, the first event of its kind in the metaverse, which brought over 300 visitors to the Decentraland location, out of which we succeeded to convert into Decentraland regular users around 80%.
Venice Music
The MetaTrekkers entertainment journey continued with a partnership that emphasizes the overall importance our initiative holds in regard to making the Decentraland metaverse known and accessible to new target audiences. We are talking about the MetaTrekkers x Venice Music series of concerts. It is worth mentioning that this music label was founded by Troy Carter, former manager for artists like Eve, John Legend and Lady Gaga, and one of the biggest names in the entertainment industry to direct their business towards web3, through an NFT-gated, professional collective.
The first concert of the series also brought a strategic collaboration for MetaTrekkers – teaming up with Decentral Games in order to offer the best onboarding experience for all the fans who wanted to attend their favorite artist’s concert but were new to the metaverse. To put it into numbers, the first MetaTrekkers x Venice Music concert has given us the opportunity to reach a new audience of 2.5 million social media accounts (all four artists’ following combined).
Yossy Concert
The next milestone of our Decentraland entertainment adventure was an important event for the Latinx NFT music scene, and it was marked by a special concert featuring Yossy, a Latinx musician and first-time metaverse performer. This event has allowed us to reach a new, niche audience of over 12k followers, of which some became Decentraland users after receiving their metaverse onboarding.
BeatTrekkers
Currently the biggest DJ battle series of events in the metaverse, BeatTrekkers is MetaTrekkers’ biggest initiative to date as it engages twelve competing artists, guest artists, the Decentraland and MetaTrekkers community, plus new audiences – the participating artists’ metaverse-newbie fans and general public interested in the benefits associated with NFT music and being part of a developing metaverse community.
Since our aim is to give back to the community as much we can, one of the main rewarding ideas within BeatTrekkers is to give fans and supporters access to the artists’ work, well beyond the live performances, in the form of wearables, NFTs and private lessons led by the artists themselves. The BeatTrekkers series has the potential to become a platform for Decentraland to onboard big names in the music industry.
In order to make this happen, we are requesting a grant of $120,000 USD. This funding will be used to cover the costs of marketing, event production and artist fees. We believe that this grant will pay off in the form of increased awareness and adoption of Decentraland, as well as providing a fun and immersive experience for art and music fans. The users already onboarded through our program have bought Decentraland parcels, created and submitted wearable designs, also play an active role on the wearable purchase and minting market.
Personnel
MetaTrekkers Directory - MetaTrekkers Directory - Artists Platform - Google Docs
The professionals involved in developing and delivering the project from beginning to launch are:
Chris Oniya – MetaTrekkers Founder
CK Bubbles - Web3 Advisor
Chris West - Digital Marketing Specialist
Shakes – Creative Director
Swivel Meta – Metaverse Development
Yan - Video Editor
Anele - Web3 Website Developer
Rick - Graphic Designer
Berlin Angelo – SDK/Builder
Junel - Decentraland Events Manager
Joyce - Social Media Manager
Jayrald - Public Relations
Roadmap and milestones
As described above, the BeatTrekkers series of DJ battles take place over the course of 12 weeks with the final battle taking place in November 2022.
During this time, we will also host MetaTrekkers monthly concerts together with our partners.
All these events will benefit from investing in the marketing and advertising campaigns developed to communicate the clear incentives designed to reach and attract thousands of new audiences and (organic) social media accounts.
September:
Development of the Decentraland onboarding kit standard
Venice Music/independent artist concert preparation talks
4 BeatTrekkers weekly battles
October:
4 BeatTrekkers weekly battles
1 Venice Music/independent artist concert together with an onboarding campaign for artist and fan newcomers
Day of the Dead Series special
November:
1 Venice Music/independent artist concert
The final 4 weekly battles of the first BeatTrekkers series, with the grand finale (1) as the crowning event
December:
Prep for BeatTrekkers 2nd Series
1 Special Venice Music/independent artist concert to mark the coming of the new year
January:
The 2nd set of 4 BT battles
1 Venice Music/independent artist concert
February:
Cleberate the final 4 DJ battles of the second BeatTrekkers series
An anniversary Venice Music/independent artist concert. Together with it, we will also be organizing and hosting a “Thank you!” party as a show of appreciation to our core community and as a “Welcome!” to new users