Hi Community,
Our team, the Revocation Committee received a request from the Grant Support Squad to discuss this case and make a decision in regards to the following proposal
A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness
As a result of discussion and the final vote, we suggest that this grant should be REVOKED. @HPrivakos @Tobik @rizk
Voting Members:
@maryana was asked to be substituted in this vote due to personal conflict with the grantee.
Revocation Committee snapshot vote result:
Reasoning for revocation:
The points made by the GSS are as follows:
- The project made 3 concerts, 36 BassTrekkers and 22 Pre Show, 23 Post Show, and 55 Main Show. Also, it housed 24 guest hosts and 17 streamers. Overall 180 activities were produced.
- The total number of active users for BeatTrekkers so far is 866.
- 1 active user cost: $96.95 ($83,470.49 / 866)
- [The grantee] has failed to be clear on their proposal about the metrics for their category. (proposed target audience = 272,000. KPI is not aligned with the In World Content Category Specific Assessments, which should have referred to in-world users).
The first three points are simply factual - however, we don’t believe that a high active user cost is necessarily cause for revocation, although it can be a red flag. We have therefore instead agreed to focus on point #4, which seems to be the real crux of this issue both for the community, the GSS and the grantee.
The main argument of the grantee is that “target audience size” as referred to in the original proposal is not defined explicitly and that their team is therefore at liberty to define it as they wish. After referring to all the source materials and speaking with the grantee, we believe that it is clear from the way the grant proposal form is laid out, as well as from the expectations of the community and the goals of a DAO backed grant program, that the target audience size is clearly referring to in-world users.
Furthermore, the grantee has pointed to the fact that they have a high level of social media reach. However, this reach is mainly achieved through paid campaigns. Conversion to engaged followers or in-world users appears to be low For example, the main twitter account for the grantee has only 350 followers.
Further recommendations:
We recommend that the grantee (@MetaTrekkers) files a new proposal for the second half of the proposed grant, keeping in mind to set reachable and appropriate goals and to focus on bringing users into the DCL ecosystem.
We further recommend that the governance team (@ginoct) make explicit that “target audience size” refers to in-world users for grants in the “in-world content” category.
Thank you!
Revocation Committee