Important Links:
Canva Presentation (includes budget breakdown, accountability and metric chart for BeatTrekkers Series 2, Series 3 and Monthly Concerts) - https://bit.ly/beattrekkersproposal2-present
MetaTrekkers Directory - MetaTrekkers Directory - Artists Platform - Google Docs
Grant Tier 6 - $186,500
Title:
A Multi-Platform Entertainment Series Designed to Boost Decentraland Brand Awareness in Web 3 and Onboard Entertainment Names for BeatTrekkers Series 2 and Series 3 + Concerts and Events. (2023 Resubmission)
Abstract:
MetaTrekkers - MT
BeatTrekkers - BT
This resubmission was encouraged by the Grant Support Squad (GSS) to provide a better explanation and more detailed event information. Check our last proposal here: A Multi-disciplinary Platform to Onboard the Biggest Arts & Entertainment Names
The potential of the metaverse in terms of decentralized governance, interaction, socializing and community building cannot be disputed, but at the same time it is true that the health of a virtual world depends on trends, the feeling of novelty, and the ability to evolve. Taking these factors into consideration, weâve realized that the best way to ensure not only the survival, but the success of Decentraland is by developing multi-platform, cross-world projects like the MetaTrekkers entertainment platform for art and artists alike.
From the beginning, MetaTrekkersâ mission has been to become an immersive platform that allows for artists to tap into the endless opportunities brought by the metaverse, whether its innovative means of interaction with the community and fans, or a new environment where they can showcase and promote their work.
For nearly 2 years, MetaTrekkers has been developing, organizing and hosting a list of weekly events which have become âhouseholdâ names in the Decentraland community, together with festivals and special concerts headlined by important names in both the metaverse and the real-world entertainment scene.
To ensure the continuity of this series of successful events and, at the same time, support an even more active Decentraland onboarding campaign which advertises the metaverse as thriving environment and increases the number of users, MetaTrekkers wants to invest in marketing, advertising and producing these series of events, and subsequently in the team working on the project and the community taking part in it.
In short, we want to use the Decentraland DAOâs support to become an artist-supporting and arts-expression platform, ensuring a steady flow of new users for the environment.
Grant size:
$186,500
Description:
MetaTrekkers has been developing, organizing and hosting innovative events in Decentraland for nearly 2 years, whether itâs concerts or art shows, we have learned that the foundation for a thriving environment is a tight-knit community with access to a range of features that allow it to benefit from the interaction and engagement inside the metaverse. Knowing this, MetaTrekkers wants to become the platform that brings the artist and metaverse-user communities together and rewards them for their participation in various series of entertainment events, sessions and talks.
The grant would cover the development, marketing and advertising of the events and innovative features aimed at improving the Decentraland user experience.
By expanding the brand awareness of Decentraland as a user engagement-focused metaverse, we are reaching out to new users interested in onboarding and attracting a new, important target â brands looking to adopt new âcustomer journeyâ technologies and solutions.
Turning art and entertainment series like the MetaTrekkers x Venice Music Concerts or the BeatTrekkers DJ Battles into Decentraland resident events, we are ensuring a constant flow of metaverse newcomers originating from the artistsâ fanbase. As a fresh experience for a new user, we want to offer a full range of engaging performances and means for them to showcase their art, all while being rewarded for their activity with metaverse-specific benefits provided by a large network of partner locations and projects spread all over Decentraland.
Establishing MetaTrekkers as an artist and entertainment platform, which constantly develops new concepts based on community involvement, will provide a ramp for Decentraland to multiply its reach and an incentive for artists and fans alike to discover the endless possibilities featured in a socially active, virtual environment. The possibility for the Decentraland DAO and the platform to become a hub for visionary artists who want to explore the virtual environment and experiment together with their following, relies on investing in the proper partnership and communication opportunities, like the MetaTrekkers x Venice Music collaboration and the development of a Decentraland onboarding standard, which will be made available to all Decentraland venues through an open-source kit.
The funds from the DAO grant will serve to build the platform as a self-sustainable project that represents a portal for artists and fans across the planet, and from other metaverses, to access Decentraland and make it the go-to virtual world for entertainment and arts.
Specification:
To paint a clear picture of the importance held by the MetaTrekkers events regarding onboarding new users into Decentraland and building an organic community, we must start from the beginning of our metaverse entertainment journey.
Dubfest
Our first step into the (big) live events territory was when the MetaTrekkers Clubhouse hosted the 24 hour / 24 artists Dub Fest, the first event of its kind in the metaverse, which brought over 300 visitors to the Decentraland location, out of which we succeeded to convert into Decentraland regular users around 80%.
The lineup for this 24-hour metaverse music marathon introduced the following live acts:
- AllDays
- Blk Orchid
- Cam Murdoch
- Cath Gairard
- Courtnee Roze
- DJ Sykone
- Dyl
- Eduardo de la Calle
- Evaflow
- DJ GetBizzy
- Godcloud
- Griffter
- Herbert Lewis
- Isaiah Brown (x2)
- Jack Frost
- Mr. Swe
- Phuturemusic
- Shark Anthony
- Switzon S. Wigfall, III
- The Queendom
- VJ Deliria
- VörÄr
Venice Music
The MetaTrekkers entertainment journey continued with a partnership that emphasizes the overall importance our initiative holds in regard to making the Decentraland metaverse known and accessible to new target audiences. We are talking about the MetaTrekkers x Venice Music or independent artists series of concerts. It is worth mentioning that this music label was founded by Troy Carter, former manager for artists like Eve, John Legend and Lady Gaga, and one of the biggest names in the entertainment industry to direct their business towards web3, through an NFT-gated, professional collective.
Yossy Concert
The next milestone of our Decentraland entertainment adventure was an important event for the Latinx NFT music scene, and it was marked by a special concert featuring Yossy, a Latinx musician and first-time metaverse performer.
BeatTrekkers
Currently the biggest DJ battle series of events in the metaverse, BeatTrekkers is MetaTrekkersâ biggest initiative to date as it engages twelve competing artists, guest artists, the Decentraland and MetaTrekkers community, plus new audiences â the participating artistsâ metaverse-newbie fans and general public interested in the benefits associated with NFT music and being part of a developing metaverse community.
BeatTrekkers Series 1 Video Teaser 1
BeatTrekkers Series 1 Video Teaser 2
BeatTrekkers Series 1 Video Teaser 3
BeatTrekkers Series 2 Announcement
Venues:
- BeatBlox
- CJ Trax
- CromUland
- DCL Report
- DCL Brasil
- Decentral Games
- DigiFun
- Dragon City
- Edifice Metaversal
- Galeria Sur
- Golfcraft
- Innkeeper
- Jaysonâs Place
- Metancy Pool
- Peanutbutta
- Purple Bee
- Roustan
- Sugar Club
- Vox Boards
- Wisher Vodka
As for the participating artists, we are happy to have the opportunity to collaborate with names like:
Competing Artists:
- Abilitea
- Acutek
- Category 5
- CRISPR
- Get Bizzy
- GucciToe
- Harrison First
- Mr. Big Mouth
- Phuturemusic
- Shark Anthony
- Steve Saiko
- Webber Don
Pre-Party and Afterparty Artists:
- ABVERSE
- Clyde Rouge
- Funksta
- KHARMA DJ
- PopRoXxX
- Sugar Club
- Vj Deliria
Hosts:
- Trax
- Alan
Since our aim is to give back to the community as much we can, one of the main rewarding ideas within BeatTrekkers is to give fans and supporters access to the artistsâ work, well beyond the live performances, in the form of wearables, NFTs and private lessons led by the artists themselves. On top of it all, we aim to constantly add value to both the user and artistâs experience, which is why using the grant to market and advertise the platform and events will be a direct investment into increased notoriety and exposure for the artists, bringing more and more visitors and users to Decentraland and allowing us to offer increasingly attractive rewards for the community.
The first BeatTrekkers series was designed to take place over the span of twelve weeks, ending with a final battle, which will decide the big winner who will receive support, marketing and promotion for their NFT album and âthe sweetest dealâ a musician can ask for â Venice Music representation and access to their resource-filled artist platform.
The BeatTrekkers series has the potential to become a platform for Decentraland to onboard artists in the music industry. We believe that by partnering with Decentraland, we can provide a unique and immersive experience for music fans and help grow the Decentraland community.
As BeatTrekkers, we have a proven track record of delivering high quality music events and we believe that our experience can help Decentraland reach a wider audience. We are committed to working with Decentraland to create a series of events that will be truly unforgettable.
In order to make this happen, we are requesting a grant of $186,500. This funding will be used to cover the costs of marketing, event production and artist fees. We believe that this grant will pay off in the form of increased awareness and adoption of Decentraland, as well as providing a fun and immersive experience for art and music fans. The users already onboarded through our program have bought Decentraland parcels, created and submitted wearable designs, and also play an active role on the wearable purchase and minting market.
Personnel:
The professionals involved in developing and delivering the project from beginning to launch are:
- Leadership
Responsible for providing strategic direction and guiding the team towards achieving the overall goals of the project.
- Chris Oniya - MetaTrekkers Founder
- Jayrald - Project Manager
- Marketing and Communications
In charge of promoting the project, building brand awareness, and effectively communicating its value proposition to potential users and stakeholders.
- Chris West - Digital Marketing Specialist
- Melanie Girald - Web3 Formalities Advisor
- Yan - Video Editor
- Rick - Graphic Designer
- Psyche - Social Media Manager
- Joyce - Public Relations Liaison (Venue and Artist)
- Julie Ann - Artists Facilitator
- Creative and Design:
Oversees the creative direction of the project, ensuring that it aligns with the overall vision and goals. They also lead the writing and design teams to develop compelling and effective messaging, branding, and storytelling for the project.
- Shakes - Creative Director
- Technology and Development:
In charge of building and maintaining the infrastructure of the project, including software development and hardware management.
- Swivel Meta - Metaverse Development
- Berlin Angelo - SDK/Builder
- Anele - Web3 Website Developer
- Junel - Decentraland Events Community Manager
- Key Community Managers
Roadmap and Milestones:
As described above, the BeatTrekkers series of DJ battles takes place over the course of 12 weeks with the final battle taking place in November 2022.
During this time, we will also organize and host, together with our partners, the MetaTrekkers monthly concert series, featuring Venice Music artists or independent musicians, through which we will onboard new users into the metaverse.
All these events will benefit from investing in the marketing and advertising campaigns developed to communicate the clear incentives designed to reach and attract thousands of new audiences and (organic) social media accounts.
Milestones
BeatTrekkers 1st Series (Finished Project)
Schedule
Compilation of BeatTrekkers Series 1 Event Posters BeatTrekkers Venues - Google Docs
BeatTrekkers Series 2 and Series 3 (Future Project)
-
Goals:
-
Create the first metaverse tag-team DJ battle for BeatTrekkers Series 2. BeatTrekkers Series 3 will follow a different format which will be released on a later date.
-
Stream Beattrekkers Series 2 and Series 3 into other metaverse platforms, such as Spatial, to bring in new users for DCL adoption. Voting, however, will still be held in DCL.
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Compensate a total of approximately 162+ individuals including artists, venues and hosts. Reference Accountability and Metric Chart for BeatTrekkers for full details.
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MetaTrekkers will host approximately 130+ events. See Accountability and Metric Chart for BeatTrekkers for reference.
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Allow members to replay BeatTrekkers competitions within their parcels to provide content for parcel users and owners to assist with user acquisition and retention across the DCL platform.
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Onboard approximately 25% - 50% new DCL users as competing DJs for BeatTrekkers Series 2 and Series 3.
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Collaborate with 50+ new venues to allow multiple DCL parcel users/owners to benefit from this opportunity to gain visibility and exposure as well as a financial return on their investment in DCL.
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Introduce brands to DCL, build communities, create and create networks to afford new artists/DJs entering the space the opportunity for future collaborations.
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Continue to stream BeatTrekkers on Twitch and expand streaming to include Twitter and Instagram.
-
Description:
With the launch of the new BeatTrekkers series, we want to ramp up the experience and introduce new features to the benefit of both community and artists. A major transformation comes in the form of the battle format which will now have 2 teams of 2 DJs compete against each other. Weâll be using the tag-team mechanics, giving each DJ a chance to give a proper beat response to the other teamâs set.
Full Description Read it here
BT Registration Form - Read it here
- Number of Venues:
- Series 2 - approximately 30 to 36 Venue Partners
- Series 3 - approximately 30 to 36 Venue Partners
- Number of Artists:
- Series 2 - approximately 40 to 45 Artists
- Series 3 - approximately 30 to 36 Artists
- Battle Format:
- Series 2 - A DJ battle competition consisting of 2 teams of 2 DJs competing against each other. Weâll be using the tag-team mechanics, giving each DJ a chance to give a proper beat response to the other teamâs set.
- Series 3 - Non-tag team, meaning the battle will be a 1 DJ vs. 1 DJ, battle with a diverse set of competing DJs
-
Show Duration: Approximately 3.5 - 4 hours per battle
-
Show Flow
1 Battle will consist of 5 events
- Event 1: Twitter Space (introduction of new artists) - 1 hr
- Event 2: Pre-Party - 30 mins
- Event 3: Main Show - 1 hr
- Event 4: Afterparty - 1 hr
- Event 5: Voting Facility - 30 mins
- Hosts
- Twitter Space Host - Minimum 1 host; max up to 3 hosts
- Battle Host - Minimum 1 host; max up to 2 hosts
- Publicity:
Produce an article related to BeatTrekkers
- 1 article via Bloomberg
- 1 article via Forbes
-
Fees
-
Artist Fees
BeatTrekkers Series 2
- Quarter-Finals Round - $150
- Semi-Final Round - $50
- Final Round - $50
BeatTrekkers Series 3
- Quarter-Finals Round Round - $300
- Semi-Final Round - $100
- Final Round - $100
Note:
*All official competing artists will receive $300 for the Quarter-Finals Round. (*Beatrekkers Series 2 fees will be divided amongst DJs per round)
- Venue Fees (per show)
Series 2 and Series 3
- Main Venue - $500
- Pre Venue - $250
- Post Venue - $250
Note:
*Pre and Post Venue will receive additional $100 for every succeeding show after the 1st show
*Fees will be used for SDK redesign and maintenance fees
- Host Fees (per show)
- Battle Host - $200 (will be divided amongst the total hosts)
- Twitter Space Host - $25 per person
-
Prizes
-
Competition Prizes - $10,000
BeatTrekkers Series 2
-
Grand Prize - The winning team will receive Operating Rights of a DCL parcel for 12 months where MetaTrekkers will develop a nightclub according to the winnersâ specifications. Additionally, the winning team will receive a cash prize of $800 in MANA ($400 in MANA per winning DJ). Each DJ will also receive their own Venice Music Grow+ membership for 1 year (value $199 annually).
-
2nd Prize - $600 ($300 per winning DJ) in MANA or ETH (winning teamâs choice of cryptocurrency), and the teamâs own wearable and emote.
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3rd Prize - $300 ($150 per winning DJ)in MANA or ETH (winning teamâs choice of cryptocurrency) and the teamâs own wearable.
BeatTrekkers Series 3
-
Grand Prize - The winning team will receive Operating Rights of a DCL parcel for 12 months where MetaTrekkers will develop a nightclub according to the winnersâ specifications. Additionally, the winning team will receive a cash prize of $800 MANA . Each DJ will also receive their own Venice Music Grow+ membership for 1 year (value $199 annually).
-
2nd Prize - $600 in MANA or ETH (winning teamâs choice of cryptocurrency), and the teamâs own wearable and emote.
-
3rd Prize - $300 in MANA or ETH (winning teamâs choice of cryptocurrency) and the teamâs own wearable.
Note:
*Additional $100 if they qualified in the Semi-Final Round
*Additional $100 if they qualified in the Final Round
*Also we will give wearables, emotes and cash prizes for both series to DCL community and Djs.
*At the end of the Beattrekkers, we will be giving prizes to the best performers, most creative venue, most interactive host, etc.
*If the winning artists does not want to accept the above prizes, they can choose to win from the options below:
- 1st Prize - $1,000
- 2nd Prize - $750
- 3rd Prize - $500
Accountability and Metric Chart - BeatTrekkers
https://drive.google.com/drive/folders/1_vcY2CrtjQP4MSZparUDudgMI8YEk8QE?usp=share_link
Accountability and Metric Chart - Concert
*Duration of the concert will run approximately 2.5 hrs to 5 hrs.
Important Notes:
- Twitter Space will be streamed in Decentraland.
- Twitter Space Host is someone who speaks and represents the whole battle. They do not represent one entity or one venue and are hired by MetaTrekkers to represent the whole BeatTrekkers series.
- We cannot guarantee that all artists will come to Twitter Space (event) but their payment is connected to it.
- Compensation fees will be split-up to approximately 3 time payment schedule. This is because the grant funds are disbursed monthly.
- There might be a chance that the pre-party and afterparty artists or venue will be repetitive.
- Compensation for repetitive acts may be lower.
- The strategy of incorporating opening and closing acts, as well as guest performers, is a widely accepted practice in the event planning industry, as exemplified by the Super Bowlâs Halftime Show, the Olympics, and the World Cup. This approach serves to not only attract a wider audience, but also to keep attendees engaged and entertained throughout the duration of the event. This strategy was integral to the planning of the BeatTrekkers Series from the inception of the grant proposal, and is reflected in the allocation of 36 venues for each series.
- Some concert artists may also be a competing DJ or performing artist.
- The estimated individuals to be compensated for BeatTrekkers 2 is 86 while for BeatTrekkers 3 is 76.
- As of March 28,2023 We are actively recruiting artist and venues for BeatTrekkers series 2 and series 3.
Budget Breakdown
$186,500
Note:
- To be conscious of grant funds, only events held at venues outside of the MetaTrekkers Clubhouse will be compensated (e.g., the parcel owner(s) or renter(s)). Any events held at the MetaTrekkers Clubhouse will not receive any compensation or reimbursement from the grantâs funding.
- About the publications, our main goal is to hit Forbes and Bloomberg. If for some reason we didnât achieve this, we will be looking for alternatives similar to Yahoo or other prominent news publications.
Roadmap
Month 1:
- Utilize the Decentraland onboarding kit standard created in BeatTrekkers Series 1. This will be used to onboard all the new DJs and artists to Web3
- BeatTrekkers Series 2 - Planning and Preparation Stage
- Hold meetings and discuss competition mechanics
- Meeting with competing artists
- Meeting with guest artists
- Meeting with venue partners
- Concert with Venice Music or an independent artist - Meetings and Preparation Stage
- Hold meeting to prepare concert materials and requirements
- Meeting with Venice music or with an independent artists
- Meeting with concert venue partner
Month 2:
- BeatTrekkers Series 2 - Execute 4 battles per week (Week 1 - 4)
- Conduct Battle Week #01
- Conduct Battle Week #02
- Conduct Battle Week #03
- Conduct Battle Week #04
- Host 1 Concert with an independent artist or Venice Music - Onboarding Stage
- Continuous meeting for concert preparations
- Orientation of new artists about Decentraland community
- Meeting with Venice music or with an independent artists
- Meeting with concert venue partner
- All 5 events will promote a specific communication, marketing and advertising campaign. The campaign will be shared by the artists with their followers and fans, thus increasing Decentraland awareness and bringing in countless onboarding opportunities
Month 3:
- BeatTrekkers Series 2 - Execute 4 Battles (Week 5 - 8)
- Conduct Battle Week #05
- Conduct Battle Week #06
- Conduct Battle Week #07
- Conduct Battle Week #08
- Host 1 Concert with an independent artist or Venice Music - Concert #1
- Conduct concert with Venice music or independent artists
- The marketing, advertising and communication campaigns for this monthâs BeatTrekkers DJ battles will be developed to emphasize the importance of the events and will be designed to reach a larger audience
Month 4:
- BeatTrekkers Series 2 - Execute 4 Battles (Week 9 - 12)
- Conduct Battle Week #09
- Conduct Battle Week #10
- Conduct Battle Week #11
- Conduct Battle Week #12
- Host 1 Concert with an independent artist or Venice Music - Concert #2
- Conduct concert with Venice music or independent artists
- The marketing and advertising campaigns for each performance will be developed by the MetaTrekkers team to match the specific communication required during this special month
Month 5:
-
BeatTrekkers Series 2 - Execute 4 Battles (Week 13 - 14)
-
Conduct Battle Week #13
-
Conduct Battle Week #14
-
Host 1 Concert with an independent artist or Venice Music - Concert #3
- Conduct concert #5 with Venice music or independent artists.
-
These events will serve to open new connections with content creators from streaming and social media platforms, as we will develop the marketing, advertising and communication campaigns to fit the narrative of each channel
Month 6:
- BeatTrekkers Series 2 - Assessment Stage
- Awarading sessions for BeatTrekkers Series 2
- Evaluation meeting
- BeatTrekkers Series 3 - Meetings and Preparation Stage
- Hold meetings and discuss competition mechanics
- Meeting with competing artists
- Meeting with guest artists
- Meeting with venue partners
- Host 2 Concerts with an independent artist or Venice Music - Concert #4 and Concert #5
- Conduct concert #4 with Venice music or independent artists. The concert will be an anniversary Venice Music or independent artist concert. Together with it, we will also be organizing and hosting a âThank you!â party as a show of appreciation to our core community and as a âWelcome!â to new users
- Conduct concert #05 Day of the Dead Event
- All the events produced this month will benefit from an âaggressiveâ communication campaign that aims to cross into other metaverses and engage their audiences, with the promise and delivery of the biggest artist and entertainment platform in the metaverse
Month 7:
- BeatTrekkers Series 3 - Execute 4 Battles (Week 1 - 4)
- Conduct Battle Week #01
- Conduct Battle Week #02
- Conduct Battle Week #03
- Conduct Battle Week #04
Month 8:
- BeatTrekkers Series 3 - 4 Hosting Battles (Week 5 - 8)
- Conduct Battle Week #05
- Conduct Battle Week #06
- Conduct Battle Week #07
- Conduct Battle Week #08
Month 9:
- BeatTrekkers Series 3 - 4 Hosting Battles (Week 9 - 12)
- Conduct Battle Week #09
- Conduct Battle Week #10
- Conduct Battle Week #11
- Conduct Battle Week #12
Month 10:
- BeatTrekkers Series 2 - Assessment Stage
- Awarading sessions for BeatTrekkers Series 2
- Evaluation meeting
BeatTrekkers Series 2 and Series 3 Accountability Schedule
Note: Battle #13 and #14 are extra slots in case unforeseen circumstances happen to the participating DJs or venues.
Monthly Concerts Accountability Schedule
Marketing Plans
This will cover BeatTrekkers Series 2, Series 3, and the Monthly Concerts for 10 months.
Sustainability
Last year during Metaverse week in Miami, MetaTrekkers hosted Metaverse satellite dinners to help onboard new members to DCL IRL and unite members of the MetaTrekkers community. The events had a great turnout as we had a significant number of attendees. This has helped us develop a proof of concept for a path to sustainability.
The events referred to here are critical to the sustainability of the MetaTrekkersâ operations. These events were carefully planned and executed to ensure that they were successful and attracted a large number of attendees. The success of these events generated revenue that helped support the ongoing work of the MetaTrekkers team.
To attend these events, new guests were charged a fee of $200. Not only are they a path to sustainability, but they are also a great way to increase users and members of the DCL community. Throughout 2023, our goal is to further expand on these satellite events nationally and even worldwide.
Web3, Metaverse & Crypto Miami Dinner Party (Art Basel Week) - Event Brite
MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Nov 29, 2023
MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Nov 30, 2023
MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Highlights
Web3, Metaverse & Crypto Miami Dinner Party (Art Basel Week) - Decentraland
Web3, Metaverse & Crypto Miami Dinner Party (Art Basel Week) - Highlights
Questions
Q: Are you going to ask for another BeatTrekkers Entertainment grant in the future?
A: This is a one time BeatTrekkers Entertainment grant for 2023 expenses.