by 0x2f1a5c8523839c2d0692f7c89116fb067b77a532 (NexusMarket)
Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?
Nexus Market is a 279-parcel district at -1,51. We plan to offer reasonable land lease options for big and small companies and creators and shared event space for any tenant to use.
We commissioned an award-winning architect to create a wonderful design concept for the district. We have a strategic relationship with Parcel, a renowned metaverse real estate marketplace, to help present the district to major brands. LEDY Inc. an experienced metaverse real estate developer will design and build shared spaces within the district.
With a DAO grant, we can pay skilled modelers and developers to build a minimum viable version of the district, and create the brand awareness needed to attract new companies and creators to Decentraland.
Nexus Market District was formed in 2018 as the Central Marketplace. The district has 279 parcels thanks to MANA donations from 61 contributors. Since then, lack of capital has been a big hurdle for Nexus to deliver on its vision. Efforts to get 3d modelers and programmers to work for free failed. Skilled professionals want to be paid.
Recently, the team commissioned conceptual designs and an urban plan for the district, and the results have been amazing. With grant funds, we can pay talented architects, modelers, and developers to complete and deploy this design.
We can create a new kind of commerce and entertainment district with cost-effective leasing options for any company or creator who doesn’t want to buy land. By lowering the friction to set up a presence in Decentraland we plan to attract new companies and creators, and their followers, who might not come here otherwise.
The Nexus project is also partnering with Parcel, the premier metaverse land marketplace, creator directory, and education platform, to present leasing opportunities to potential clients, including well-known companies and brands.
Cohesive Design and Planning
The district design unites shops, galleries, anchor presences, a shared event space, and an open market plaza in a cohesive architectural whole. The initial design concept shows that Nexus can become a spectacular addition to Decentraland, attracting new brands, businesses, and players.
The large front area is a shared event space where events can be run by any Nexus tenant. It can be configured as a stage for concerts, or as a large screen viewing area for films and video streams.
The expansive corner quadrants are open to larger companies who want to house their HQ or other custom-built structures in Nexus. These are some of the anchors that should attract new attendees to the district, and benefit from the traffic brought in by other nearby tenants.
The dramatic “Crystal City” structure will become the main Nexus landmark. It’s also practical. The larger structures can house multiple shops, galleries, and other leasable spaces.
We want to bring together world-class design and architecture, fun interactivity, real-world retail brands, and the Decentraland creator community. The resulting district and the attention it will garner could help cement Decentraland’s position as the leading metaverse platform, and demonstrate new use cases and experiences for the future.
The team members are well positioned to deliver. They have already deployed a number of impressive builds in Decentraland.
With the WonderZone team, Rob Dixon designed and created the WonderZone Amusement Park and the ever-popular WonderMine game.
In addition, LEDY has already built:
- The New Scirocco Resort from their Extraverse collection. Sold for 42 Eth.
- The second resort NFT, Grand Aurelia.
- The 607 Beverly Hills Metahouse, a replica of a for-sale $9.4M mansion.
- The Ferrari 90210 home, a replica of a real-world $17M home.
This grant will be used to fund four aspects of development:
Refine architectural design, urban planning, and layout. Starting from the initial concept, we’ll add details regarding urban planning and a unified district map for the district. This will also include design style guidelines for modelers who will create individual structures on the map.
Build and deploy core structures and shared spaces. This will include the central Crystal City, the plaza and event space, and the paths and common areas between the leasable lands. LEDY works with a network of talented modelers and can source the best ones to deliver the buildings, landscaping, and other elements we need.
Build interactive experiences. We will pay developers to create unique interactive experiences in the district, so every visit is entertaining. One core experience is the convertible event space that can shift from an open music stage to a covered film theater. Other work involves support for easily setting up and configuring shops, gallery spaces, or marketplace booths for creators.
Brand awareness and public relations. Building upon branding work being done with Parcel, we will involve a top PR agency to create awareness of Nexus and Decentraland in major media publications. This can attract more companies who are interested in leasing areas within Nexus, and by extension bring new players with them. LEDY’s recent work deploying real estate models in Decentraland to support luxury home sales, amplified by public relations campaigns, got them coverage on TV news and multiple real-world publications.
This grant alone is not enough to build out the entire district plus all the interactive experiences and commerce infrastructure we envision. We’re starting with a relatively small grant so we can show positive results in the first 6 months. Then if there’s a need for a future grant we’ll have a solid track record of achievement first. Of course, we hope that after 6 months we’ll lease many spaces in Nexus, making future grants unnecessary.
Benefits to the Decentraland Community
This project could provide many benefits for the community:
The leasing model allows those who can’t afford land to set up their own shop, gallery, or other space. It can help alleviate concerns about land scarcity pricing people out. Leasable areas within Nexus can be as small as 1x2 parcels, with low leasing rates.
Our tenants share the common event space. It’s more cost-effective for a company to build a Decentraland presence without having to buy extra parcels to build their own arena or theater. This might attract companies that wouldn’t come to Decentraland otherwise.
New companies mean new work for creators who can help them build out their presence. We are working with Parcel’s Creatorverse program to find creators in the community who want to build out shops, galleries, and other spaces for tenants, and get paid for it.
The more tenants in the district, the more everyone benefits. We plan on a mix of large anchor presences, plus medium-sized and smaller spaces. Like a thriving mall, people might come to see one space, then be intrigued and investigate the whole district, discovering new creators and experiences as they go.
We want to make it fun to visit Nexus every day. We’ll use learnings from other projects to build surprises, flexible features, frequent events, and even game-like features to keep things interesting.
Decent Amusements LLC manages Nexus and the nearby WonderZone Park, one of the highest traffic areas in Decentraland.
LEDY is a metaverse real estate developer with extensive experience building luxury metaverse content.
Parcel is a virtual real estate marketplace, creator directory and education platform uniquely positioned to offer everything people need to make the most of the metaverse.
Rob Dixon (Radix):
Active in the Decentraland community since 2017. Manages Nexus Market and WonderZone. Has built over a dozen games and attractions in Decentraland, including the popular WonderMine game.
15 years of founder experience across multiple startups. 10 years of experience in top management consulting firms. His experience as a GP in a real estate investment fund plus 9 years in crypto and web3 give a unique perspective on developing real estate in the metaverse.
Invested in tech startups since 2013 and crypto since 2014, as an angel investor and a VC firm partner. Fully understands the opportunities that the metaverse offers. Founded and operated multiple companies, many in real estate. Held various corporate management positions, including at Pfizer.
Software engineer. Experience builder in a wide range of industries from scientific/research computing, 3D visualization, high-frequency trading, and web3. Has deployed many builds to Decentraland.
Roadmap and milestones
Budget and Milestones
We expect to use the grant funds according to the following 6-month budget:
- Refine the overall district concept model. Partition large spaces into their own models, and create practical and detailed GLB models for testing in Decentraland: $8,000
- Focus on building out the shared district areas: The Crystal City, the Event Plaza, and the surrounding lands with open leasable areas: $8,000
- Continue building out the shared district areas: $8,000
- Develop core event space features: audio and video streaming, convertibility: $4,000
- Continue building any of the shared district areas that remain: $5,000
- More event space features: convertibility, event management tools: $4,000
- Tenant support features: set-up tools for shops, galleries, and other tenant spaces: $8,000
- Work with PR firm to plan PR launch strategy and marketing materials: $2,000
- Finalize event management and tenant support features: $8,000
- Launch PR campaign: $2,000
Any remaining funds will be applied to the above tasks, as needed if they exceed the budget.
Vote on this proposal on the Decentraland DAO