by 0x78b850b0f8728de91a392d79011d183f44d01d08 (BigMouth)
Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Community category be approved?
A customer base analysis is an essential method to manage and develop relationships with customers by predicting their future purchase patterns. In the first part, a scientific paper aims to provide insights into the diverse userbase of decentraland by using qualitative and quantitative research methods. The second part of this idea consists of developing an opensource user interface for creators to use on the parcels and collect qualitative data from the visitors.
Hello, my name is Domo aka. BigMouth.eth
I am currently enrolled in the last term of my masters degree in digitalization, innovation and information management. Searching for a suitable topic for my masters thesis, I wanted to use this opportunity to do something nobody did before (I think). By asking the DAO to fund my scientific mark research, I want to work fulltime on providing value to Decentraland and it’s creators.
The idea is to develop and formulate proper questionaires and do a research on the userbase on decentraland. A scientific approach is enforced by the University I am currently enroled in and brings a certain level of quality and effort into this research (it is my masters degree).
After presenting the results of my own research, I want to provide a framework, which enables creators to do similar questionaires and ultimately collect valuable feedback through beautiful user interfaces and easy-to-setup backends (+data storage) from inside the Metaverse.
This Masters thesis is about analysing the userbase of decentraland and propose an opensource framework for creators and brands to use to better understand and target existing and potential customers within their virtual experiences.
By using a mix of qualitative and quantitative research methods (interviews, questionaires, blockchain analysis, live calls, ingame interfaces) I want to find answers to some of the most difficult questions:
Who are the different decentraland players (users, creators, developers, comittee, staff), what is their motivation, expectations, dreams and fears. The results of this research should help shine a light on the mayority as well as minorities in the decentraland community to better understand their needs and ultimately create a better experience for everyone.
The second part of this proposal consists of designing and developing an easy-to-setup interface for creators to use on their parcels and continue the research beyond this scientific research.
Domo aka. BigMouth.eth
(I prefer to stay semi-anonymous in this proposal, but definitely plan to release my full identity to the public as I get closer to the release of the scientific paper.)
Being 4+ years in the crypto space (and a super early player of decentraland), I have build a huge network of creators in DCL and beyond, having experience as a corporate social media manager and change manager surely helped me with that. Especially my Giveaway and advisory activities have helped many creators getting started in the space.
Furthermore, I have already written a compareable scientific paper (my bachelors thesis), which can be found here: GitHub - Utopianer/Bachelorthesis: My little repository for my public bachelor thesis
My DMs on Twitter are always open: https://twitter.com/BigMouthMeta
Roadmap and milestones
This proposal is divided into two main parts, which can be broken down into more specific steps.
The work begins with the research of relevant literature and sources regarding the customer base analysis. The scientific research methods need to be defined and approved from the professors. The base salary of a student working in a corporate environment on a compareable masters thesis is around 1000$ per month (6x1000=6000$).
The most essential part of this proposal is the development of a user interface, which can be easily deployed by land owners. In order to do so, I need to rent land, develop a built (2000$) and hire my friend and decentraland wearable creator Metadojo (https://twitter.com/MetaDojo) to design a user interface and optimize the user experience for visitors and land owners (3000$). Furthermore, different forms of rewards will be used to drive attention and participation on the project. Several wearables will be designed and created by famous creators like Michi Todd (2000$ + submission fees). Furthermore, a developer needs to be hired (from decentraland verified creators) to assist me with the backend development and setup tutorial (3000$). A dedicated Server is required as well (~250$ for 6 months).
Vote on this proposal on the Decentraland DAO