by 0xfe06daef60ecb07fc65e8a9d0e81b82d93fd884b (jEnnova)
Should the following $105,500 grant in the Sponsorship category be approved?
Abstract
FULL PROPOSAL: DCL Global Recruiting & Onboarding Marketing Campaign Phygital T-shirt Contest - Google Docs
Ennova (Twitter: @ennova_io) understands the need to increase the number of users in Decentraland (DCL), specifically content creator roles such as graphic designers and 3D modelers. As such, Ennova will facilitate a global marketing campaign designed to boost user onboarding and community engagement within DCL. Our initiative will focus on recruiting people from 15+ web2 and web3 platforms to join DCL. We will host a t-shirt design contest where the winning design, which will be chosen by the community, will become the official DCL phygital t-shirt and converted to a limited-edition wearable.
Grant size
105,500 USD in DAI
Project duration
7 months
Beneficiary address
0xfE06DAEF60ecb07Fc65E8a9d0E81B82d93fd884B
Email address
Description
DCL has the potential to revolutionize the way we interact, socialize, & conduct business. It is vital to invest in marketing strategies that promote growth, brand awareness, & new user onboarding to fully realize this potential & remain competitive. Sponsoring this project presents an innovative approach to addressing these objectives.
Cost-effective Marketing: Our marketing campaign is an affordable & effective marketing strategy. Phygital t-shirts are cost effective & can be produced in large quantities, making it an accessible method to promote DCL globally. When people wear the DCL t-shirt in public, they will be walking billboards for the platform leading to word-of-mouth advertising & increased exposure for DCL. According to a BCG report, word-of-mouth marketing is up to 10x more effective than paid ads. Furthermore, McKinsey & Co reported that the importance of word-of-mouth marketing is only likely to grow with Gen-Zers as 82% of them trust their family & friends for advice on products more than any other source. What better way to empower our community members to market & promote DCL than to give them a product they’d love to wear & leverage to encourage others to join DCL.
Enhanced Brand Recognition & Promotion: The creation & distribution of t-shirts featuring DCL’s logo can significantly boost brand recognition. According to a survey by PPAI, 85% of people remember the brand or business that gave them a branded or promotional product. Ennova will offer these t-shirts to both newly onboarded & existing DCL members effectively creating a network of individuals who will feel further empowered to promote DCL, ultimately increasing its visibility and reach.
Innovative User Experience: Incorporating NFC tag technology into the t-shirts offers users a seamless & interactive experience. Scanning the embedded NFC tag can instantly direct them to DCL’s website removing barriers to engagement & increasing the likelihood of onboarding new users. This approach will not only attract attention but also demonstrate DCL’s commitment to cutting-edge tech & user experience.
Community Building & Engagement: Our design contest will foster community involvement & pride, as members contribute their creative skills & participate in voting for the winning design. This sense of belonging can attract new users & lead to an increase of repeat DCL visits from current users. A study by Invesp found that engaged customers visit a website 2x more often & spend 5x longer on a website than non-engaged customers. Studies like this one suggest that when customers are engaged with a brand, they are more likely to spend more time on the website & make more purchases / take other desirable actions.
Offline & In-World Integration: This initiative bridges the gap between the digital & physical worlds by offering both virtual wearables in DCL & t-shirts with NFC tags. This integration will generate interest from a wider audience & create buzz around DCL, showcasing its innovative approach to the metaverse experience.
This project is beneficial to DCL. It will address current gaps in areas such as new user onboarding, marketing, & community engagement. Furthermore, it will elevate DCL’s brand awareness, drive its further growth in the metaverse market, & showcase its commitment to innovation. Ennova is excited for the opportunity to bring this project to fruition & create something monumental the whole community can be proud of!
Roadmap and milestones
Ennova will complete this project’s milestones in five (5) phases. We have provided the roadmap containing details about each phase along with a high-level flowchart in Table 1(a).
Table 1(a) - Project Flowchart
Additionally, we have provided a chart containing each of the activities the Ennova team will focus on by effort. Here you will see our main area of focus is the recruitment and onboarding of new users (70%) with secondary efforts focusing on current community members (25%). Our tertiary focus is that of the t-shirts which comprises 5% of our focus throughout this engagement see Table 1(b).
Table 1(b) - Ennova’s Key Activities by Effort
Given that our main focus will be on the recruitment and onboarding of new users, we have provided additional details about our onboarding strategies to provide more context around these efforts (see Table 1 (c)).
Table 1(c) - Ennova Onboarding Strategies
Table 1(d) - Designer & Developer Prizes
Table 1(e) - Wearables Sales Proceeds Distribution
Table 1(f) - Proposal Highlights
