by 0x82d54417fc69681dc74a6c0c68c6dbad5a2857b9 (Malloy)
Should the following Tier 6: up to $240,000 USD, 6 months vesting (1 month cliff) grant in the Platform Contributor category be approved?
Wear Essentials is an application that will offer users the ability to create their own wearables without needing to know 3D technical theory. Wear Essentials will provide an interface for users to build and publish a Decentraland wearable by adding their content to a library of pre-approved templates. The existence of this new platform will reduce barriers to entry for creators and builders in Decentraland to participate in the burgeoning world of digital asset creation, reduce the strain on the wearable-curation committee, and increase revenue back to the Decentraland DAO.
Tl;dr - A silk-screening service for Decentraland with increased revenue directed back to the DAO.
The current technical requirements for wearables to be approved into the Decentraland ecosystem can be daunting for new users in the space. The Decentraland wearable creation process currently has a steep learning curve for non-technical 3D artists who want to express themselves or facilitate a brand experience. 2D artists currently are completely dependent on 3D artists to be included into the ecosystem; an inadvertent gate set up by the current wearables submission paradigm.
On the other side of the spectrum, non-3D-proficient submissions often lead to delays in the curation process as multiple rounds of submissions and back-and-forth between the curation committee can occur before a final design is honed and approved. This excessive iteration could lead to delays for brand items to be ready for events on time, but also strains the wearable-curation committee as the submission fee does not account for the time the experts ultimately spend reviewing.
Wear Essentials will provide a platform for aspiring wearables creators to design wearables without technical barriers. An easy to navigate user experience will allow creators to upload a 2D image and see their graphic presented on a catalog of essential wearables in real time. The solution will then manage the submission and curation process, deploy the wearables, and provide analytics with feedback about their uptake and distribution.
Upon submission to the wearables committee - an action which will be available right in the platform - the whole process of deployment and royalty management can be handled. Through use of payment splitter contracts on polygon, an allocation of creator funds raised through primary and secondary sales can be shared with the DAO.
The collection of templates can also be expanded over time in partnership with brands and organizations.
It makes it easier for creators as the platform will provide a set of guardrails to produce quality wearables. A set of template wearables - hats, shirts, sweaters, shoes - provide a foundation to ensure the end result will have the correct poly-counts and vertex weighting. Creators can then upload 2D imagery to be mapped on the templates. Users only need to make choices on template color and placement/size of the 2D image content to result in a wearable ready for submission to the committee. This opens up the whole ecosystem to 2D artists (illustrators, graphic designers, tattoo and traditional).
It reduces the burden on the DAO Wearables Committee as submissions coming direct from the platform have less for the team to review. Confident that the poly-counts and assets are templated, the focus can then be placed on the guidelines for the 2D images that users uploaded (approved content, IP-infringement issues, etc…).
It will increase revenue to the DAO in a few ways. Through the simplification of the wearables submission process, this platform may lead to an increase in submissions to the DAO. In addition, payment splitters or similar payment rails can be put in place to enforce revenue sharing of primary and secondary sales revenue directly with the DAO. Note that while the purpose of this initiative is to primarily build engagement and increase participation in the wearable creation process, we believe it does not hurt to add additional subsidies back to the DAO where possible.
Once the application is public we will release opensource to the community with a well documented guide!
Here is a graphical pitch deck.
Discrepancy regarding the submission price in the pitch deck, this has now changed due to recent proposals
Here is an early mock up provided by our designer. It will definitely change but it depicts the base user journey before we make it pretty!
Feeka Café is a talented group of metaverse artists and creators helmed by Malloy and Catabasist, who have been involved in building and bridging projects inside Decentraland. With extensive experience in 3D asset production, its members have created dozens of wearables and have worked on projects such as the Metaverse Festival ‘21, AO Metaverse and MTFW.
Atlas Corporation is a somewhat mysterious team of web3 innovation developers who call Decentraland their home. Atlas Corporation has worked on initiatives directly interfacing with the Decentraland wearables contract and has deep experience with analytics related to Decentraland wearables and assets.
Tim Phelan is an independent designer that bridges the gap between product design and branding. With his flair for image making, terrible puns and enhanced user experiences, it is no wonder that Decentraland has become his second home.
- A strong UX/UI design concepting stage
- A sprint period to combine 3D assets with the UX/UI and prepare assets for development.
- Contract and back end development to innovate bridging between these elements
- Platform branding and design
- Platform user experience design
- First wave of ‘Wear Essentials’ 3d asset templates
- Promotional and educational materials
- Scrum master / project management
- Front end site engineering
- Template to Wearable technology (to be innovated)
- Wearables analytics / revenue to DAO tracking
- Site infrastructure and hosting
- Integration of wearable submission process
- Payment-splitter deployment
We will be sure to show graphical updates in the DAO discord to share with, and receive feedback from, the community.