[DAO:5ee36bc] Branding project for the Decentraland DAO

by 0xc034bc3389fc51335d6d5204e70337e11b5fa0f7 (guane)

Should the following Tier 2: up to $3,000 USD in MANA, one-time payment grant in the Content Creator category be approved?


Decentraland DAO as a brand has work to be done. I’d like to propose we get the ball rolling with some graphic design oriented work. Currently, there’s not enough branding materials to accommodate for most common use cases (think sponsorships, swag at conferences, presentation templates, logos for press releases or official communication, among others) which is causing these sort of needs to either not be dealt with at all or to be solved on the go, resulting in inconsistencies, lack of coherence and overall questionable quality. Decentraland as a mother brand has already had certain work done on this matter, but it is important that we give the DAO and its branding an entity of its own.

Grant size

3,000 USD

Beneficiary address


Email address



A small, deliverables-oriented project to be executed by a graphic design and branding specialist has already been scoped and budgeted. The end goal is to get ready-to-go materials and foundations clear and solid enough to generate even more materials and/or applications in the future, if or when needed.


Deliverables will include, but will not be limited to:

  • Moodboard
  • Logo design
  • Brand guidelines
  • Banner template
  • Presentation template
  • T-shirt design
  • Cap design
  • Hoodie design
  • Tote design
  • Instagram story/post template
  • Source files
  • Email Newsletter Template


100% of the funds will be paid to Konk Estudio. This project is to be overlooked and coordinated pro-bono by certain Decentraland DAO Core Unit members, led by Guane - current product designer at the Governance Squad, who’s managed multiple product/design-oriented projects over the past decade. Work will be executed by Konk Estudio, a small branding-focused design studio.


Roadmap and milestones

This project has been scoped to take 40 working days as per Konk’s availability. After proper onboarding and alignment, 3 different approaches/ideas to choose from will be presented within the first 10 working days. Meetings and design reviews will happen on a weekly and/or on-demand basis, with the possibility of them being either recorded or held publicly.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

What is the Website from this Branding Specialist?

It’s on the Personnel bit: https://www.instagram.com/konk_estudio/

Branding project for the Decentraland DAO

This proposal is now in status: PASSED.

Voting Results:

  • Yes 97% 1,947,847 VP (92 votes)
  • No 3% 80,104 VP (4 votes)

Branding project for the Decentraland DAO

This proposal has been ENACTED by a DAO Committee Member (0xfe91c0c482e09600f2d1dbca10fd705bc6de60bc)

Enacting Transaction: https://etherscan.io/tx/0x93d975befd48fd208099f63db7cca4289159d574d4e8d7d57dc318b873d9673b