by 0xc034bc3389fc51335d6d5204e70337e11b5fa0f7 (guane)
Should the following Tier 2: up to $3,000 USD in MANA, one-time payment grant in the Content Creator category be approved?
Abstract
Decentraland DAO as a brand has work to be done. I’d like to propose we get the ball rolling with some graphic design oriented work. Currently, there’s not enough branding materials to accommodate for most common use cases (think sponsorships, swag at conferences, presentation templates, logos for press releases or official communication, among others) which is causing these sort of needs to either not be dealt with at all or to be solved on the go, resulting in inconsistencies, lack of coherence and overall questionable quality. Decentraland as a mother brand has already had certain work done on this matter, but it is important that we give the DAO and its branding an entity of its own.
Grant size
3,000 USD
Beneficiary address
0x69115B5E106E26459D8FA5741448c9396B3160aB
Email address
Description
A small, deliverables-oriented project to be executed by a graphic design and branding specialist has already been scoped and budgeted. The end goal is to get ready-to-go materials and foundations clear and solid enough to generate even more materials and/or applications in the future, if or when needed.
Specification
Deliverables will include, but will not be limited to:
- Moodboard
- Logo design
- Brand guidelines
- Banner template
- Presentation template
- T-shirt design
- Cap design
- Hoodie design
- Tote design
- Instagram story/post template
- Source files
- Email Newsletter Template
Personnel
100% of the funds will be paid to Konk Estudio. This project is to be overlooked and coordinated pro-bono by certain Decentraland DAO Core Unit members, led by Guane - current product designer at the Governance Squad, who’s managed multiple product/design-oriented projects over the past decade. Work will be executed by Konk Estudio, a small branding-focused design studio.
Roadmap and milestones
This project has been scoped to take 40 working days as per Konk’s availability. After proper onboarding and alignment, 3 different approaches/ideas to choose from will be presented within the first 10 working days. Meetings and design reviews will happen on a weekly and/or on-demand basis, with the possibility of them being either recorded or held publicly.