by 0xeb0b44525df3de89c7d915d6728c6404e65253e9 (ComedyMatriX#53e9)
Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?
Abstract
Skankfest is a multi-day, nonstop comedy marathon, one of comedy’s largest in-person festivals, 150 top comedians/5000 dedicated fans from around the world.
With this grant we plan to:
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Market Decentraland as the ONLY Hub for Comedy in the Metaverse.
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Decentral Comedy will have behind the scenes access with our very own film crew (including a VR cameraman) to capture a behind the scenes experience to be streamed as content into Decentraland - The Decentraland Backstage Pass.
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An onboarding station for both comics and fans to personally walk them through the experience of what Decentraland has to offer.
Please see attached PPT for additional information:
https://1drv.ms/b/s!AkyVmX3p6cD-oi8fleagf8bz0x6m?e=eKhXcJ
Grant size
88,500 USD
Beneficiary address
0x20D9838616659e174d4937eE9E7738c032c3a881
Email address
Description
They say comedy and laughter bring people together, and we strongly believe that! With this grant funding we plan to create memorable content to share and enjoy within the Decentraland community, but mainly to utilize this unique platform to create a surge of new users coming into DECNTRLAND because of COMEDY!
This one-of-a-kind experience will bring the sold-out festival to a large, global audience and mainly bring fans and comics into DECENTRLAND.
Full festival lineup can be found here:
Our vison is, we want Decentraland to be the Hub for Comedy in the Metaverse.
Acquiring funding through the DAO will make it possible for Decentral Comedy to engage in a one-of-a-kind promotion to promote Decentraland directly to top comics and their fans alike.
Skankfest features a full lineup of over 150 talented acts across 6 stages, over a three-day period. Decentral Comedy is planning a full marketing campaign utilizing the Gas Digital Network and the SOLD-OUT comedy festival, Skankfest to promote Decentraland in a never-before-seen marketing play to onboard new comics and in turn their fans alike.
The marketing play we are proposing is more then just impressions and having a banner on websites, its personally being able to onboard and introduce the world of DCL to 150 top level comics (which will include their fanbase) and 5000 live fans, sending the message that Decentraland is where comedy lives and thrives in the Metaverse.
Specification
Skankfest GOLD Sponsorship Package + Attendance + onsite costs + additional promotion activities to onboard new users (wallet promo): $65,000
Decentral Comedy will plan and implement the full marketing campaign utilizing the Gas Digital network to promote DCL as the hub for comedy in the Metaverse the tailor made package for our unique set of needs includes:
● 3 Full Days Oct 14-16,2022 + Thursday night Opening Party - backstage access for exclusive content for DCL.
● A 12m. sq. booth located in the greenroom promoting DCL as “The Hub for Comedy in the Metaverse”. The booth will include a podcast station to record exclusive content with comics for the metaverse and onboarding stations for our staff to walk comics through the benefits of bringing their content (and in turn fan base) into this new world called Decentraland. We plan to work directly with the DCL Foundation on marketing efforts and we want to market DCL first and foremost at the festival and DC as the partner to ease the comics into the space.
● A campaign to directly onboard new fans with a portion of the grant funding going to NEW USERS that will set up a meta mask wallet on the spot and enter DCL for the first time = the ability to track.
● Logo will appear on all promotional material. Digital Footprint of Skankfest Vegas is expected to eclipse 30 million Impressions – Decentraland/DC will be included as a main sponsor on all of that.
● Video Footage and Pictures will feature your logo and team in live social media postings
● In-person attendance by the Decentral Comedy team for onboarding comics/fans
● Exclusive access to behind-the-scenes areas to generate awareness amongst comedians and attendees that the content will be accessible on an ongoing basis in DCL.
● 4 all access passes to do a giveaway in DCL or on social media these passes are worth $500 USD per ticket and the festival is sold out – cross promote comedy fans and DCL.
● Decentraland Green Room Podcast Station – first of its kind.
● Post Festival Email to all attendees featuring an exclusive promoting Decentraland as the Hub of Comedy in the Metaverse.
Content Streaming + Video Capture: $23,500
We will have a full team onsite to capture content exclusively for Decentraland capturing content (which in turn will encourage the attendee and GAS digital fans to find and try DCL to access that footage) we will also be capturing content with a 3D camera for future use once DCL introduces VR capabilities.
Our team will then be executing all postproduction which includes editing, mixing/mastering, and color correction to debut the exclusive content in DCL.
Please see ppt for further information: https://1drv.ms/b/s!AkyVmX3p6cD-oi8fleagf8bz0x6m?e=eKhXcJ
Personnel
DC has been operation in DCL for over a year now working predominantly self funding our operations, investing our own content into this space because we believe this is where the future of comedy lies. Our team has over 20+ years hosting comedy festivals and producing shows with top-tier comedy talent from across North America. We have developed a strong network of comedians, comedy clubs, recording labels, studios, and live IRL venues to attract talent in to DCL and proven we can do it.
Our team:
Tyler Morrison - 20 years of stand-up comedy and performance/production to the organization. Access to premier international talent having produced over 100 comedians and is a two-time Juno nominated producer and social media rainmaker and co-owner of Cottage Comedy.
Jade Sebek – First and foremost a massive comedy fan! A 15-year veteran in event, planning (specifically trade shows and conferences), events sales and production, with some of the largest events companies and conferences in the world.
Tim Morrison – A 20-year manager of operations for the fortune 500 company Unilock, and a key co-founder of DC and co co-owner of Cottage Comedy.
Danny Mendlow - A developer in Film, Television and Digital projects and a Digital Marketing Strategist.
Tyler Shazma - A 2x Juno nominated producer and owner of Silver Drop Media who has worked on several major television productions most notably the new series This is The Thing! on Bell FIBE TV currently going into its second season.
Roadmap and milestones
This project will take 6 months to develop and can be broken down into monthly deliverables:
Month 1: Logistical and planning aspects are confirmed. Our aggressive marketing strategy begins. Creating the Decentraland booth/experience for Skankfest in Vegas.
Month 2: Attendance at Skankfest, full promotion of DCL and Decentral Comedy in full effect. Onboarding of comics + Fans = New users. Exclusive content to be created and filmed at Skankfest for DCL.
Month 3: DC following up and onboarding comics directly into the new world. Creating a database of comedy content which other venues will be able to use (as we already provide comedy content to other spaces in the world regularly). Taking all the raw footage shot at the festival, editing, and producing it into a best of the fest experience that we will be promoting to fans to attend.
Month 4: The Skankfest DCL Experience launches in Early November 2022 in our Decentral Comedy Club. Continue to follow up and onboard new comics and fans.
Month 5: Continue to follow up and onboard new comics and fans.
Month 6: Onboard new comics and fans. Full report to the DAO on new users were introduced to DCL through this promotion = comics were onboarded + how many fans from the festival itself (which we will track through a metamask promo at the festival) + how many fans (NEW USERS) directly came into the world to see their favorite comic – still working on a way to track this with DCL itself.