1. Description of the Collection Masks
A set of masks that are modeled after certain celebrities (to be determined). These celebrities could be actors, musicians, politicians, cartoon characters, movie creatures, or other cultural icons. Only 1 mask of each celebrity will be created initially, but are intended to be expanded to include a broader range of facial expressions and emotions in the future.
A set of wigs to match each mask, but are interchangeable so that fun mask/wig combinations can be mixed and matched together. Only one wig will be created for each mask initially, but are intended to incorporate a broader range of styles and colors in the future in order to create more options for mixing and matching with masks.
2. Design Concepts
Similar to those that can be purchased on Amazon and worn in real life, except that the mask and the hair will be separate pieces sold as individual NFTs.
The team will be spearheaded by myself as the project manager and will comprise of 3d modeling experts sourced from DCL/CV/SS communities and/or freelance platforms such as fiverr and upwork as has been my process for past projects including Chicago, DCL (47,113), Happy Halloween (60,-3), and Claw Machine (83,-18). I have a range of contacts who may contribute based on acceptance of this proposal.
The mask and hair wearables are intended to make interesting accessories for avatars, offering a fun avatar creation process and a more engaging user experience. The intention is to expand the assortment in the future in order to satisfy a larger variety of individual tastes and personal preferences. The wearables will be sold on the DCL marketplace.
I find this concept very unique similar to Decentraland names.
Having the ability/option to portray the character you love within decentraland is priceless. For example The Keanu Reeves Wig wearable along with a name like NEO has to be a very memorable action for all others. Being able to express your feelings, character, emotions through these wearable wigs is unlike anything else we had in the past.
Actors, Cartoon characters, Fictional characters, Villains and Superheroes. Don’t forget the Star Wars
Celebrity accessories such as masks and wigs would be great to pair with avatar names - not just the celebrity names themselves, but certain words/phrases/characters that can be associated with them. Or even to express your own mood in real life, or for certain events (such as Jason Voorhees for Halloween, or Santa for Christmas).
This is an idea that hasnt been done before and presents a large opportunity for individual expression and creativity that will accelerate with the growth of Decentraland.
This is an awesome proposal! It would be really useful for people to link up names with wearables. Any of them would also be great for any and all in game events people would love them. This is a very smart idea and hope more people can help push it through.
It seems like there could be intellectual property issues with some of these though. In particular, there’s a concern about selling Disney items without permission. I’d hate for that to get noticed by Disney – or other celebs – and bring heat down on all of DCL :o
Maybe focus on celebrities that would grant permission in advance? Just a thought.
@RDixon Regarding intellectual property, this is an important consideration to be sure. These will be designed under the doctrine of “fair use” and created as unique works of art under freedom of expression - created from scratch and not copies of anything. Licenses will also be sought out for additional application in the future, but the purpose of this proposal is to serve as a proof of concept first. Also, the focus will be on real life people and not fictional characters protected under copyright law. Unfortunately I cannot edit the image under #2 Design Concepts to exclude these but noting this here.
One key factor in whether something is considered “fair use” is whether or not it can be considered to be transformative (does it add something new?). I would argue Decentraland NFT masks are a very transformative concept. These items also wont be copies of original works, they will be unique. Lastly, these arent substantial replicas of celebrity’s entire likeness, only a very small portion. And an artists rendition at that.
@JasonX Star Cutouts is a good analogy… It seems like they license all the images they use: “Star Cutouts established in 2005 is Europe’s largest dedicated distributor and manufacture of licensed cut-outs.”
I think getting licenses for certain celebrities would be possible – and some might even allow it for free or a low percentage per item sold, that kind of thing.
DCL usage might even fly under the radar and not be noticed by many celebrities. I’d just steer clear of the celebrities that have full-time legal teams looking around for lawsuits,.
Of course! This has already been addressed above. Politicians are fair game. Fictional characters will be avoided. Certain celebrities are less risky than others. Any creations will be parodies/caricatures created manually (pictures of celebs wont be used). South Park is a good example of how this can be achieved legally.