[DAO:vvxasg4] Wearable Advertising Space Facility & Decentraland Loyalty Points Programme

by 0x4c41c164d7b601d8809643767aca6ce1ed31a2d6

Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Platform Contributor category be approved?

Abstract

ADVERTSISING SPACE FACILITY (AD BOOSTER) - Purchase Advertising Space on the wearable marketplace to spotlight a published item for a selective period of time. In addition, sellers will be able to see what their forecasted reach would be from their chosen budget. Plus, sellers will receive demand analytics for advertising results.

LOYALTY POINTS PROGRAMME (LLP) - to reward users for spending MANA, gaining points which can be redeemed or offset to future transactions.

Our mission is to further encourage the community to reinvest contributing to growth in the Decentraland economy.

Partnered with RAFT who have been operating for 10+ years, taking on over 600+ projects and well-adapt to the ETH blockchain.

Grant size

73,000 USD

Beneficiary address

0x4c41c164d7b601d8809643767aca6ce1ed31a2d6

Email address

aaavisionsltd@gmail.com

Description

Providing Advertising Space Facilities and Loyalty Points schemes are proven to encourage engagement in marketplaces, social platforms and-all.

AD Boosters will discover items in a high supply economy boosting high and low exposure items:

FACT - According to ‘OnlineSales.ai’, “Introducing merchant-funded product listing ads can give a boost (to the Bottomline of the marketplace) of more than 50% of the revenue generated through GMV (Gross Merchandise Value). It significantly strengthens the revenue model of a marketplace.”

Loyalty Programme:

FACT :-

  • According to FORBES “78% of consumers are more likely to buy from a brand with a loyalty program”
  • According to FinExtra “71% of consumers say loyalty rewards programs are a meaningful part of their brand relationship”

Selling wearables – Noticeably, there is a large supply of wearables entering the marketplace daily which gives sellers less time on the ‘Newest Items’ list and at the top of the page of the item category.

The grant provided will fund version 1.0 which will be the initial instalment to AD BOOSTER & LLP. We anticipate that there will be further updates & added features required post the project going LIVE from internal & external sources. Internally, being analysing user activity and externally, being user feedback.

Specification

Please see link with our Project Spec - Decentraland Project Proposal - Google Docs

Personnel

Raft - https://raftds.com/ - A team of Software Engineers & Developers.

Director Of Engineering at Raft - Evgeniy Kokuykin -https://www.linkedin.com/in/evgeniykokuykin/?originalSubdomain=ru

Software Engineering Manager at Raft - Vitaliy Shvetsov - https://www.linkedin.com/in/vitaliy-s-73297764/

Projects:-

Green Projects Marketplace:

Our engineering team have been participated in Blockchain tech related projects. One of them was a marketplace for Green projects investing. In that project funding has been transferred from Buyer to Supplier via smart contract on Ethereum platform. This project was led by Large Global Technology and project goal was to improve efficiency for new Green technology startups. Frontend and backend squads from Raft with total of 10 engineers was focused on building web application and support product launch.

Blockchain Network for Cloud Services Provider:

Another project related to Ethereum was implementation of on demand blockchain network for Major Cloud Services provider. Raft engineers have designed and coded VS Code extension for Cloud Blockchain services and added Truffle, Solidity integrations within that extension. Second team have helped customer’s engineering team to quickly launch web interface for Blockchain Cloud Service and test it before public preview release on Ignite conference.

Roadmap and milestones

Please see link with our ETA excluding and including a risk buffer. - Decentraland Project Proposal - Google Docs

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

No official name or identity. No community presence = automatic no vote. Unless someone from the foundation comments in support this is something that could be done in house.

I’m voting no for the reasons Tengu mentioned. If this is supported by the foundation, I may consider changing my vote. Otherwise I’m not sure how you plan to modify their webpage/dapp.

Additionally, I didn’t see any breakdown of the expenses which is also concerning.

Hi 0x4c41…a2d6,
I’m voting no for the above reasons as well. DAO proposals that successfully pass usually have some of the following:

  1. An expense list clearly detailing where the funds will be allocated
  2. A well written proposal void of spelling/grammatical errors
  3. A minted name that shows a reinvestment of funds back into the Decentraland Community

As an active wearable buyer myself, I don’t see the need for a loyalty program at this time. I would rather see DAO funds used to build Decentraland in other ways.

To All - Hope all is well. Apologies, for the late response. We have noted your feedback. @TheCryptoTengu we have now minted a name ‘VISIONS’. @Canessa we have added a “Team composition and cost estimate” please refer to the google docs link in the specification. We would love to get to work on this as soon as possible and any more feedback is welcomed.

1 Like

Wearable Advertising Space Facility & Decentraland Loyalty Points Programme

This proposal is now in status: REJECTED.

Voting Results:

  • Yes 1% 24 VP (12 votes)
  • No 99% 3,351,019 VP (36 votes)