[DAO: Qmdixpk] Impression analytics dashboard for billboards and NFT surfaces

Governance
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by 0x52af362deb54513904a324f7ab8eabfe309c7cff (John#7cff)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Platform Contributor category be approved?

Abstract

Asset with externally managed content.
Analytics dApp will provide aggregated information on asset, content usage, view and traffic quality.

Every Lord Owner will be able to build on this open source software:

Audience analysis and management of your digital screens

Supply Side Platform usage- software that automates and streamlines the sale of a media owner’s digital inventory in the Metaverse.

Demand Side Platform usage - software that automates and streamlines the process of buying Metaverses media for media buyers. Whether it’s a media agency, a direct advertiser, or an open online marketplace.

Grant size

60,000 USD

Beneficiary address

0x52Af362DEB54513904a324F7aB8EaBFE309C7CFF

Description

Application cases for dapp Meta Ads:
MetaAds platform provides functions to manage content and sell surfaces’ show capabilities as DOOH (Digital Out of Home) providers do in real life. Advertiser mints NFT as creative and choose surfaces from verified list of spots . Content moderation and creating time slot schedule to show creative are the core processes to manage content on the surface.
After this advertiser wants to understand how many shows and watches were performed and where and when. We build solution to cover all questions to traffic that was passed through the surface .

Specification

Billboard asset with managed content and logic to provide surface position, user position, user id and impression - time and angle of watching creative on a surface
This asset will be wired with metaads opensource oracle services that index keywords of surfaces, process impressions and check that watching user is not a garbage traffic.
Oracles aggregate information and publish data in blockchain to provide dApp information.

Personnel

metaads.team is a project to monetize metaverses.
We started from Near MetaBuild hackathon https://metabuild.devpost.com/project-gallery and got 2nd place with additional nomination “Best Technology usage” providing e2e possibility to manage content in Decentraland. Our team contains experts in Eth Btc Near TON blockchains with hands on experience in building smartcontracts, setup full nodes and integrations of web2.0 services and web3.0 rpcs, web ui.

Roadmap and milestones

May 2022
Zero-code personalized solution for publisher - asset with logic to connect to metaads platform.
Oracle to wire asset in scene and publisher via PIN.
June
Oracle to provide indexing surface by keywords for publisher in metaverse
Smartcontract between publisher and Oracle owner
Smart contract between publisher and advertiser
Oracle to expose playlist of content from deal between publisher and advertiser
July
Oracle to catch surface calls with user watch data
smartcontract to fill deal with verified data
August
Analytics dApp based on blockchain data over performed deals - alpha
September
Analytics dApp - beta
October
e2e polishing contracts and oracles
documentation polishing
presentation of solution as a part of Decentraland platform

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

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Noticed John doesn’t have a named claimed 0.0

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Ad Monetization and Marketing Efficiency Analysis in the Metaverse

The Web as we know it today is the main tool for people all over the world to share information and interact with other people via the Internet. World Wide Web is the product of decades of progress and innovation that now is bringing us closer to the decentralized and intelligent web space.

To get a better idea of why what we’re doing is so important, let’s see how the evolution of the Web and e-business are interconnected.

The web 1.0 events that boosted the Internet development:

  • a new tech stack that included text editor, web browser and web server (free of charge);
  • HTML - the standard markup language for creating web pages. Almost anyone could view, write or copy the source code;
  • introduction of web monetization. In took a great deal of time before some sustainable business models with low entry barrier started to appear.

Web 2.0 has brought platforms that were game changing for e-business. We were introduced to usability, accessibility, cross-platform support and all other possible benefits. Nonetheless, it cost us our digital confidentiality and data ownership in exchange for the web service quality.

Web 2.0 platforms create their own business value and then decide how to monetise users the way they see fit.

As we believe, Web 3.0 should fix existing issues and meet the following requirements:

  • Privacy. First and for all, personal data must belong to users;
  • Decentralised finance. Digital financial transactions are protected by cryptographic technology (crypto wallets);
  • Decentralised communities. Community members own online communities (DAO).

Web 3.0 must let users interact, exchange data and conduct e-business without a centralized authority, thus building a decentralised web space.

Why do we think Meta Ads cooperation with Decentraland is so important?

We, the Meta Ads team, see how efficient the Decentraland Metaverse infrastructure is and that there are different content creator tools and the DAO governance hub integrated.

In Meta Ads, we believe that communities should be able to develop and test business models that will sustain an economical and functional development of the Metaverse. This will create added value for the whole Metaverse community.

The Metaverse Ad Monetization is one of such business models that can be developed and transformed only in a symbiosis between the community and source code developers.

Meta Ads Brief

Meta Ads is a Web 3.0 Metaverse Monetization Platform. Our solution consists of three components:

Watch to Earn – mechanics that allows users to get paid while watching the Metaverse ads and providing data for marketing efficiency analysis;

Supply Side Platform – software that automates and streamlines digital inventory sales in the Metaverse;

Demand Side Platform – software that automates and streamlines the Metaverse performance marketing with effective CPM and CPA pricing models for media agencies, advertisers or online marketplaces.

Meta Ads is a NEAR MetaBUILD Hackathon Winner

Our Ecosystem in the Future – DAO, open source code.

————————————

We want the Decentraland community to work with us on developing a sustainable advertising business model in the Metaverse. Help us make this happen!

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Impression analytics dashboard for billboards and NFT surfaces.

This proposal is now in status: REJECTED.

Voting Results:

  • Yes 1% 28,907 VP (9 votes)
  • No 75% 1,511,808 VP (20 votes)