[DAO:47fe10f] [BID-0035] Meta Ads

Governance
1

by 0x52af362deb54513904a324f7ab8eabfe309c7cff (MetAds)

Should funds from the DAO Treasury be allocated to finance a new community-led project addressing issues outlined herein?

Linked Tender Proposal

Decentraland DAO Headquarters

Budget

50,000 USD

Project duration

3 months

Delivery Date

Feb 29, 2024

Beneficiary address

0x52Af362DEB54513904a324F7aB8EaBFE309C7CFF

Email address

nik@metaads.team

Deliverables

Deliverables (Project Outcomes)

Digital Signage Integration:

Implementation and customization of the 2D/3D content management system (Digital Signage) for Dynamic Boards, enabling the display of changing information including DAO product advertisements, announcements, and educational content.

Scene Manager Optimization with CJM/Heatmap:

Deployment of CJM and Heatmap tools to analyze user behavior and optimize visual effects across different scenes and spaces within the headquarters.

On-Chain Analytics for dApps:

Integration of blockchain transaction and interaction analytics to enhance the integration and functionality of dApps.

Content Personalization and Access Control through Analytics:

Development and implementation of mechanisms to restrict access to certain functions or content within the headquarters using user and on-chain analytics.

Streaming Service UI for Auditorium

Provision of a ready-to-use Streaming Service UI, adapted for integration with Decentraland DAO infrastructure, to support various events and activities in the auditorium.

Mini-Games with Integrated Analytics:

Development and implementation of mini-games with integrated user and on-chain analytics to increase user engagement and entertainment within the headquarters.

Roadmap and milestones

  1. Initial Preparation and Planning (Weeks 1-2)

Main Stage: Completion of preliminary research and requirements analysis.
Community Engagement: Announcement about the project initiation and initial findings.

  1. Development and Integration (Weeks 3-6)

Main Stage: Integration of Digital Signage, optimization of Scene Manager with CJM/Heatmap, and beginning development of Streaming Service UI and mini-games.
Community Engagement: Regular updates on development progress and early prototypes.

  1. Completion of Development and Beginning of Testing (Weeks 7-8)

Main Stage: Finalization of all system developments, including On-Chain Analytics and content personalization.
Community Engagement: Showcase of interim results and testing plan.

  1. Testing and Optimization (Weeks 9-10)

Main Stage: Comprehensive testing of all developed systems and their optimization.
Community Engagement: Interim report on testing results and optimizations.

  1. Final Release and Project Launch (Weeks 11-12)

Main Stage: Full launch and implementation of all integrated systems.
Community Engagement: Final announcement of project completion with a detailed overview of implemented features.

Communication Strategy:

Consistent updates through Decentraland’s official channels.
Openness to feedback and suggestions from the community at each stage of the project.
Transparent reports on progress, including achievements and challenges overcome.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

2

Hi! Do you have any renderings of how this project is expected to look?

3

Have you ever programmed anything? This kind of request is for those people with a proven track record of delivering mini games, streaming etc. If you want to see an example of the developer we’d love to have make the mini games head over to 27,24 where you can play the #1 leading single-parcel game in DCL called weed farm robbery.

4

Hello!
Thank you for your interest in our project. Regarding visualizations, our backend is fully ready. You can see our frontend in action on our website at https://metaads.team. To provide an idea of how our project will function within the context of Decentraland DAO HQ, we have prepared a presentation that includes some conceptual images and explanations. You can review it at this link: https://docs.google.com/presentation/d/1G5v2iZBYtdSGKSkRmH11pyleBnZyXgs4-buOFGgfMts/edit#slide=id.g2aad586e23e_2_33. We hope this will help you better understand our concept and how we plan to integrate our technologies into Decentraland.

5

Thanks for your comment! It’s great to see innovative projects in Decentraland, like at 27,24. At Meta Ads, we specialize in user analytics, digital signage, scene optimization, on-chain analytics, content personalization, streaming services, and mini-games, aiming to enhance the Decentraland DAO HQ. These features are designed to enrich user engagement and streamline content creation. Our goal is to foster Decentraland’s growth with these advanced tools. Check out our detailed plan here: Advanced Analytics & Interactive Features for DAO HQ - Google Slides.

6

I’m interested in your proposal, but the presentation gives me the impression that it’s more like a Meta Ads HQ than a DAO HQ.

7

Thank you for your question. All the technologies and tools we have developed will be fully transferred to Decentraland DAO. Our goal is to enrich the Decentraland ecosystem, not to keep these innovations solely for Meta Ads

8

These accounts haven’t been active for 2 years. Are you sure you are ready to enrich the DCL ecosystem? I’ve noticed that your responses are also coming in late. If you let us know more about your team, we will be more inclined to support you.

9

[BID-0035] Meta Ads

This proposal is now in status: REJECTED.

Voting Results:

  • Yes 7% 477,456 VP (12 votes)
  • No 45% 2,845,767 VP (21 votes)
  • Abstain 48% 2,977,342 VP (15 votes)
10

Hey, sorry for the late reply - I had some issues with my email notifications, but it’s all fixed now. Our team has 14 people, and 3 of us are working full-time on this project. We’ve got over 20 years of experience in IT, and after our initial idea didn’t pan out, we’ve come up with something bigger.

We really want to contribute something valuable to Decentraland, so we’ve launched a new initiative - a self-service advertising platform. It should make it easier for everyone to advertise. Check it out and let me know what you think: Proposal: Self-Service Advertising Platform for Decentraland

Thanks,
Nik