[DAO: QmbhVzP] A well-designed mascot that boosts the DCL community

by 0x1ef67867464a400cf6d821807d2b68a6f65dfe4d

Should the following Tier 2: up to $3,000 USD in MANA, one-time payment grant in the Content Creator category be approved?


This project is to create a mascot that can represent the common identity and spiritual core of the DCL. We believe that a high-quality mascot can play a significant role in the development of the DCL community as it will not only be a unique IP for Decentraland but also make Decentraland the first of the four major metaverse platforms to have its own symbol.

Grant size

3,000 USD

Beneficiary address



BEAM studio is a globally-based studio. We are committed to exploring brand-new ways digital natives interact with information, space, and each other, as our name suggests, Build Exciting Adventures in Metaverse. Meanwhile, we aim to bring together global creators to create various experiences to promote the process of metaverse construction and build virtual worlds beyond imagination.​

We propose creating a mascot that can represent the common identity and spiritual core of the DCL, which will help the DCL community to stand out on the metaverse platforms since this creation will be the first significant symbolic representation within the four major metaverse platforms. We believe that Web3.0 will enable the mascot to work even more functionally. The reasons are as follows.​

First and foremost, a DCL Mascot is a powerful marketing tool as it makes it easier for DCL to create a physical and emotional connection with every member. We think that because Web3.0 community members are from all over the world and in most cases, they don’t have the opportunity to meet each other face to face, it has become harder for them to generate a sense of belonging. However, with the help of a mascot and more varied promo campaigns, DCL can easily bring the whole community together. For example, mascot costumes can be designed for members to wear in metaverse events, which will go a long way to making DCL members stand out and feel proud of their identities.​

What’s more, the mascot will give DCL a competitive advantage on social media as followers are more likely to engage with the digital mascot. From Twitter pages to DCL experiences, a mascot can appear on various platforms. Mascot memes can also be created for DCL members to use on every platform.​

Last but not least, the DCL Mascot will be a memorable IP.​

The BEAM Studio Team and any additional designers will work closely together to develop a first-of-its-kind Mascot with a unique personality, interactivity, and emotional support.


To begin this project, we will create a survey to collect DCL community members’ opinions about the mascot and analyze the common traits within the community to decide on a mascot form that will perfectly represent the spiritual core of the community. This grant is not just a means of ensuring the whole project can kick-off, but also an opportunity for the community to highlight what they stand for.​

One key part of this project is to design the virtual character of the mascot. We will use AI, C4D, AE, and other design tools to produce digital work. If it’s a human or animal mascot, we will design its facial expressions, clothing, colour schemes, etc. If it’s an object mascot, we will focus on how to convey the community spirits through this item with a combination of visuals and metaphors.​

Before finalizing the design for the mascot, we will make sure that it goes well with all of these platform assets like logos, default fonts, and colour schemes. We plan to design mascot-related memes and motions in the future and plan to release these memes and motions on our discord server. The avatars of the community administrators will all be replaced by mascots, and information about the mascot will be posted in the server’s announcement. We promise that we will promote Mascot not only on our Discord server but also on our other official social media accounts, such as WeChat, Twitter, etc. Through our vigorous promotion, people will greatly increase their awareness of the mascot, and the image of DCL’s mascot will be deeply rooted in their hearts. When people see the mascot, they will think that it represents DCL.​

Finally, the launch of the DCL Mascot could be coupled with a marketing project, as we want to ensure we bring as many eyes to Decentraland as possible with this mascot. This will bring the potential impact of DCL on the metaverse, with the aim of further encouraging the adoption of Decentraland, highlighting how it brings the community together and enables DCL users to fund projects that they have faith in.


The proposed team of the Decentraland Mascot is the following:​

Crypto artist, senior visual designer & freelance illustrator. Rich experiences in co-branding projects in multinational companies. Extremely passionate about the crypto world and pioneer in NFT creation.​
Project Experiences: Coca-Cola summer full line packaging Invited Designer; CONVERSE Chrunk Taylor All star 1970s Artist Collaboration Invited Artist; Kidrobot Global Artist Collaboration Invited Artist; Uniqlo x Designer Limited Edition; Kappa x Designer Limited Edition.​

Senior industrial & CMF designer with expertise in intelligent mobility and digital communication industry; rich cross-cultural studying and working experiences to combine the viewpoints of different disciplines and industries.​
Project experiences: Geely Geometry+, Geometry A car design, future conceptual vehicle design of Renault, OPPO flagship model design, Huawei P10 design; Minecraft architecture enthuasit; MA in Industry Design, University of the Arts London.​

Mori and Grant are core designers of BEAM Studio.
Their portfolio link: Mori & Grant Portfolio.pdf - Google Drive

Roadmap and milestones

This project will take 6 weeks to develop and can be broken down into weekly deliverables:​

Week 1: Conceptualization: Create a survey to analyze the DCL common identity, and determine the mascot form depending on members’ preference; Start designing the mascot form;​

Week 2: Create features such as facial expressions and clothing of the mascot which can develop alive character;​

Week 3: Personalization: Establish a connection by aligning the mascot with DCL;​

Week 4: Motion: Design three standard motions for the mascot;​

Week 5: Align the Mascot with DCL visual identity; Before finalizing the design for the mascot, we will make sure that it goes well with all of these platform assets like logos, default fonts, and color schemes;​

Week 6: Launch the DCL Mascot to the community.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

When name claim???


Yes for me. My concern is that the design is not a voxel design and I only see voxel works in the linked portfolio. Also, if approved, perhaps there needs to be a more detailed voting process to get the right people involved. A community can approve some fairly “outlandish” things.

1 Like

I really like this and it’s good to get engagement in the space.
Would you be posting the progress on the forum here and posting poll or will you be getting community feedback from another platform?

I also wonder how this can be implemented into the space~
Will the final mascot be available for the community to use or will it be given to the Foundation to implement throughout the game?

1 Like

A well-designed mascot that boosts the DCL community

This proposal is now in status: REJECTED.

Voting Results:

  • Yes 84% 829,743 VP (25 votes)
  • No 16% 164,801 VP (4 votes)