The original plan was to use all on marketing, but we decided to focus on delivering the best video and audio quality possible with a few hardware upgrades, since the main past complaints were related to this. It made more sense to fix the current problems before promoting the product. I’m sure you can see the difference between the first few published videos and the current ones.
You could expend up to 140k in a single month with twitter ads alone, so I personally don’t think 12k is a lot of money. It’s going to be equally divided every month for an entire year.
The YouTube channel was an experiment and honestly didn’t delivered quite as expected, so we are moving to tiktok because it has a way higher chance of viralizing short videos compared to yt shorts.
I appreciate your input and feedback!