[DAO:f344750] Should the Worlds Feature be renamed?

by 0x6e63d9e00273670767b42750094450b0c08e664f (KimboNFT)

The purpose of this poll is to establish context for a potential name change for the Worlds feature.

A product name is not only important for establishing the brand for the current users, but also as a means of pulling in new users. Product names should allow newcomers to quickly grasp what the feature offers while pulling them in by being enticing and marketable.

Why change the name ‘Worlds’?

  • ‘Worlds’ doesn’t accurately communicate what the feature offers: your own personal space. ‘Worlds’ implies something much bigger. It also doesn’t entice, being very basic.

  • The name ‘Worlds’ is used by other metaverse projects. (i.e Spatial: ‘Build your own 3D world in one click’).

  • In day-to-day conversations, the Foundation, DAO, and community refer to anything inside Decentraland as ‘in world’—this is now getting confused with ‘in Worlds’.

  • Other metaverse projects are often referred to as other ‘worlds’.

While the name ‘Worlds’ is simple, throughout the feature’s beta period it became clear that it was not the best for marketing purposes, did not accurately describe what the feature is, and was too general. Being in a beta state, the name was always subject to change, and now would be the right time to implement this.

“YES”: Implement a new name for ‘Worlds’
“NO”: Leave the name ‘Worlds’ as is

This is not a vote on what the new name should be, just a vote whether the name itself should be changed. If you vote ‘Yes” and have a suggestion that fits the considerations above, please feel free to share in the Forum. However, please keep in mind that at Decentraland, product names are intended to be descriptive or suggestive, rather than random, made up, or fanciful (i.e Google, Uber) and should be easy for a global audience (non-native English speakers) to understand.

  • Yes
  • No
  • Invalid question/options

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

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Hello, thank you for this proposal. A similar poll has already been conducted.


Yes, thank you. Should’ve noted the reasoning for this version.

The original poll was specifically asking about rebranding to DreamSpace. This poll is intended to provide all of the context for why a rebrand was recommended which was missing from the original poll. The intent was also to separate the decision of a change from the actual name consideration since the name itself seemed to be a sticking point for some.

1 Like

The name ‘Worlds’ is used by other metaverse projects.

Decentraland - a blockchain-based virtual world. (White Paper 2017)



‘Worlds’ implies something much bigger.

Agree, that what it is. :wink: Decentraland Worlds or DCL Worlds - simple and express what DCL is.

Interesting Community thoughts on this topic:

1 Like

Should the Worlds Feature be renamed?

This proposal is now in status: FINISHED.

Voting Results:

  • Yes 1% 38,749 VP (15 votes)
  • No 99% 4,722,557 VP (51 votes)
  • Invalid question/options 0% 0 VP (1 votes)

Should the Worlds Feature be renamed?

This proposal has been REJECTED by a DAO Committee Member (0xbef99f5f55cf7cdb3a70998c57061b7e1386a9b0)