by 0xd2d950cea649feef4d6111c18adbd9a37b3a9f63 (Report)
Should the following Tier 6: up to $240,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?
Since January 2021 The Decentraland Report has been a platform for community members to join as reporters and preserve the history of the metaverse. By increasing the reach and the educational, interactive content provided through this platform, we bring attention to the proof of concept of the creator economy created through the DCL Report, the potential of creation and benefiting the entire Decentraland ecosystem and Metaverse enthusiasts around the globe.
Our surveys show high user satisfaction, retention, and an active creative economy. We offer valuable opportunities which allow members to receive both crypto and fiat rewards. This model has received recognition around the world and in mainstream media.
This grant aims to bring awareness to:
- Attract more users and creators to Decentraland and 2) Empower the DCL Report ecosystem to reach independent/ sustainable growth path towards their mission (without depending on DAO support for video editors, server and operational costs).
The Decentraland Report team has been preserving the history of the metaverse since January 2021, as well as partaking into the present and building the future of the Metaverse. The work and content creation efforts to date brought Decentraland the attention of hundreds of thousands of people around the globe. As seen on Major News Networks such as CBS, NBC, Cointelegraph, and more, The DCL Report has grown by developing meaningful experiences around easily discovering and joining Decentraland. However, many creators/developers/designers have yet to discover ways to start exploring the Metaverse.
The DCL Report didn’t just impact and change the way we interacted and shared immersive experiences but also how we created value. To prepare for a growing community, our team completed development of an automated rewards system which delivers our $REPORT tokens and NFTs via a smart contract. This initiative was accomplished with the help of community sponsors and the Decentraland DAO to solve problems in user retention and scalability.
For example, the increasing size of the community would be limited by the amount of prizes a person could manually send. By successfully automating this, we now are able to keep our $REPORT token distribution fair, transparent, and gives our DAO the potential to remain a platform for the community members to tell their story as they build and participate in the metaverse.
Our decentralized news network, by creators for creators, is a reputable and cost effective method to generate content about Decentraland and how to be part of it. In addition, it gives community members an open platform they can participate in at various levels. Whether as a reporter, or viewers using their $REPORT tokens to reserve coverage.
Our goal is not to depend on DAO funding to sustain The Decentraland Report all along the journey. We have budgeted this grant funding accounting for our needs for our biggest awareness campaign yet to reach creators around the world (i.e. developers, designers, video editors, community managers, social media/marketing director), and the goals it will enable within the timeline needed to become sustainable financially and prove our model moving forward.
To address sustainability a SaaS business model has been established. Through a strategic partnership with Xpand.GG, The DCL Report retains 90% of revenue from donations and recurring subscriptions on our community page. Through Xpand, we can automatically divide revenues across our team.
Crafted videos explaining how to access the ecosystem. We will ensure a social media presence, AB testing for landing pages to perfect messaging. Through this we aim to bring over 100k members through The Decentraland Report.
With essential infrastructure to support our growth in place, we envision bringing like minded creators who will be positive contributing members of the Decentraland ecosystem.
We aim to reach individuals within the following demographic:
Ages 18 - 34 (Primary), 35-44 (secondary)
Individuals Curious/ Active in Web3 & Metaverse
University/Higher Education Student & Faculty
Backgrounds in Computer Science, Design, Music, and Art
We will focus on placing content within relevant contexts for specific goals; General content to attract new audience i.e. blender tutorial videos, and specific content about current community efforts and bringing awareness to what is currently being done i.e. DCL Report DAO voted highlighted projects each month, opening the space for more creators to partake in this revolutionary time to be for artists who want to belong to a community, feel recognized and contribute to this value creation. The content will be optimized for specific audience on social media channels. The associated campaign budget will be allocated according to performance results from data generated through metrics (impression, engagement, CTR).
While content is hosted on each Reporters individual channels, content is also now hosted across DCL Report social and content channels. The budget allocation below is a framework for spending which will allow us to optimize content, targeting and reach to ultimately achieve our goals of this campaign.
Reporter Equipment (Camera, Lighting, Microphone; $4,000/reporter) - $32,000
Targeted Advertising Placement - $30,000 (Twitter, Facebook, Instagram, YouTube, Global Guerilla Marketing using Visual Impact Driven Audio/Visual Pieces, Other)
Project Manager - $24,000
Marketing Director - $24,000
Reporter Generated Micro-Content - $24,000 ($500/Month/Reporter)
Lead Video Editor - $24,000
Content Manager - $15,000
Chief Newsletter Editor - $15,000
Graphic Designer/3D modeler for Campaign Content - $15,000
IRL Event Presence and Attendance Budget (5 events attended) - $15,000
Giveaway/Prizes Funds - $12,000 ($2k/month)
Web Design - $10,000
Ad spend will happen in various phases. 25% of the initial advertising spend will be used to optimize messaging and audience targeting. The remaining 75% of advertising will be used to reach our growth goal and empower our community to always have a platform where they can be heard and tell their story as we build the metaverse.
By watching and subscribing to our channel on Xpand (Call to Action) they will earn all these rewards, learn how to navigate the metaverse effectively, and use the $REPORT tokens acquired to have their projects covered when they decide to release work themselves.
We will also execute a strategy around IRL event presence/ coverage and speaking engagements, which will bolster networking opportunities to connect with individuals inside the web3 space, but also individuals outside of Decentraland seeking to discover web3 possibilities in the “real-world”.
The events which we are targeting includes: DCentralMiami, ETH San Francisco, Consensus, International Conference on Internet of Things Based on Blockchain (ICIOTBB), Blockchain Africa Conference.
Founder - KevinOnEarth999 (www.ImagineOnEarth.com)
Project Manager - PinkBambii (https://pinkandshades.com/)
Marketing Director - Nicole Nixon (https://www.nicolenixon.net/)
Graphic Designer/3D modeler - Sango of the East
CGI and Animations - Cinetica.Studios
Lead Video Editor - Szjanko, Nadim (Over a decade of News Channel & Editing Experience)
Content Manager - Stefan
Chief Newsletter Editor - Lina (Creator of The Wearables Daily Newsletter)
Maryana - Mondays from 11PM UTC to Tuesday 12AM UTC
Fractillians - Tuesday from 12AM UTC to 1AM UTC
KevinOnEarth - Tuesdays from 11PM UTC to Wednesday 12AM UTC & Thursdays from 11PM UTC to Friday 12AM Twitch
MetaTrekkers - Wednesdays from 1AM UTC to 2AM UTC
FriskyBumbleBee - Wednesdays from 11PM UTC to Thursday Twitch
Moustafa - Thursdays from 4PM UTC to 5PM UTC
Fabinho - Fridays from 11PM UTC to Saturday 12AM UTC
Ina_DCL - Saturdays from 6PM UTC to 7PM UTC
Roadmap and milestones
To see our progress to date you can take a look at our Gitbook: The Decentraland Report - The Decentraland Report | A P2E News
To be sure we were ready to bring awareness to the potential of the creator economy we’ve proven, we conducted various surveys and analysis across our platform. While the web3 community sentiment has certainly shifted with the current market conditions, our audience has continued to stay engaged.
Using Qualtrics 2to measure Net Promoter Score of 66, which is held as an Excellent Net Promoter Score. Here are some of the responses as to WHY people scored this way and why we believe it is time that we spread the word about The Decentraland Report:
“It is the soul of Decentraland. It serves to start and be informed of everything that happens”
Complete Landing Page and Marketing Materials
Launch of DCL Report Newsletter
Schedule Conference Attendance
Begin A/B Testing Marketing Campaign and Audience Targeting
Report results and metrics
Upon Completion: Case Study
Key Progress Indicators which we will track and report during campaign:
Landing Page Traffic and A/B Testing Results, CTR, New community members
Funds managed by 3 multi-sig/owners consisting of KevinOnEarth999 (Founder of DCL Report) Alek (Founder of Xpand.GG) and one other individual. All individuals for Multi-sig will be approved by The DCL Report DAO
Vote on this proposal on the Decentraland DAO