by 0xa4244f6711052752e6bb0271bf17c756e6598406 (KevinOnEarth)
Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?
Abstract
Coming into our 4th revision of our proposal we have reduced our request by 75%, and retained only the costs necessary to maintain our operations while focusing on the one thing that matters most: Content Quality.
We have also established our rewards system automation, and approved a 10% royalty return from The DCL Report to DCL DAO
Since January 2021 The Decentraland Report has been a platform for community members to join as reporters and preserve the history of the metaverse. By increasing the content quality and introductory ecosystem value tutorial content, we bring about a greater sense of community understanding of everyone’s work across the entire Decentraland ecosystem.
Grant size
60,000 USD
Beneficiary address
0xe8C599568Fb76884C1100278A0430011067707Ec
Email address
Description
The Decentraland Report team has been preserving the history of the metaverse since January 2021, bringing Decentraland to the attention of hundreds of thousands of people around the globe. As seen on Major News Networks such as CBS, NBC, Cointelegraph, and more, The DCL Report has grown by developing meaningful experiences around easily discovering and joining Decentraland. However, many creators/developers/designers have yet to discover ways to start exploring the Metaverse.
To prepare for a growing community, our team completed development of an automated rewards system which delivers our $REPORT tokens and NFTs via a smart contract. This initiative was accomplished with the help of community sponsors and the Decentraland DAO to solve problems in security, user retention and scalability.
For example, the increasing size of the community would be limited by the amount of prizes a person could manually send. By successfully automating this, we now are able to keep our $REPORT token distribution fair, transparent, and gives our DAO the potential to remain a platform for the community members to tell their story as they build and participate in the metaverse. Rather than request $240k at once to build this as well as optimize our quality systems, we broke this up into segmented efforts.
This is our 4th revision of this particular grant proposal as in the first 3 versions we seeked to do “Quality” and “Reach” efforts at once. After hearing community feedback, we will break this down into staged efforts, where currently quality is going to be the only focus.
Our decentralized news network is a reputable and cost effective method to generate content about Decentraland. In addition, it gives community members an open platform they can participate in at various levels. Whether as a reporter, or viewers using their $REPORT tokens to reserve coverage and amplify their voice in the metaverse.
Our goal is not to depend on DAO funding to sustain The Decentraland Report. We have budgeted this grant funding to elevate the overall content quality to help the ecosystem and reach a community size where we can maintain our monthly operational costs (i.e. developers, designers, video editors, community managers, social media/marketing director).
Specification
Crafted content by DCL Subject Matter Experts explaining how to access ecosystem value will be used posting across our channels.
To address sustainability a SaaS business model has been established. Through a strategic partnership with Xpand.GG, The DCL Report retains 90% of revenue from donations and recurring subscriptions on our community page. Through our Xpand powered Community Page, we can automatically divide revenues across our team as well as our royalty payment to the DCL DAO. We will also pursue long term sponsor partnerships which can allow for more sustainable capital infusions to maintain operations.
With essential infrastructure to support our growth in place, we envision attracting like minded creators who will be positive contributing members of the Decentraland ecosystem.
The style of our content will aim to attract individuals within the following demographic:
Ages 20 - 40
Individuals Interested/Active in Web3 & Metaverse
University/Higher Education Student & Faculty
Backgrounds in Computer Science, Design, Music, and Art
We will focus on posting content within relevant contexts and social channels (i.e. Twitter, Instagram, Youtube, IRL events).
While content is hosted on each Reporters individual channels, content is also now hosted across DCL Report social and content channels. The budget allocation below is a framework for spending which will allow us to optimize content, ultimately reach our goals in content quality and community size which would enable us to acquire sponsors that could offer sustainable capital for operations.
Weekly Reporter Generated Micro-Content for Social Channels for 6 months ($3k/reporter, 6 Total Reporters)
$18,000
Lead Video Editor (7 Individual Report Videos, and 1 highlight Video/week)
$24,000
Cross Channel Content Manager
$16,000
Metaverse Quiz Giveaway Prizes
$2,000
TOTAL
$60,000
Funds managed via a Multi Signature Wallet via Gnosis-Safe.io; 3 wallet owners, 2 managed by KevinOnEarth and 1 by CEO of Xpand Alek. This is done to prevent hacking and transparent tracking of fund use and disbursement.
We are a Decentralized News Network that will always be owned by the decentralized community! By watching and joining our community they will earn rewards, learn how to navigate the metaverse effectively, and use the $REPORT tokens acquired to have their projects covered in the news when they decide to release work themselves.
In addition we will do weekly giveaways quizzing people on their metaverse knowledge. Those who have the skills and knowledge will be rewarded!
Personnel
Operations
Founder - KevinOnEarth999 (www.ImagineOnEarth.com)
Lead Video Editor - Nadim from Taxir
Content Manager - Stefan (our content manager for last 1.5+ years)
Reporters
KevinOnEarth NFTuesdays - Tuesdays from 11PM UTC to Wednesday 12AM UTC & Thursdays from 11PM UTC to Friday 12AM Twitch
MetaTrekkers - Wednesdays from 1AM UTC to 2AM UTC
FriskyBumbleBee - Wednesdays from 11PM UTC to Thursday Twitch
Moustafa - Thursdays from 4PM UTC to 5PM UTC
Fabinho - Fridays from 11PM UTC to Saturday 12AM UTC
Ina_DCL - Saturdays from 6PM UTC to 7PM UTC
Reporters get rewarded as of now in a few ways:
- 1 of 100 wearable Report #13
- 1 of 1 Wearable Report #26
- Even revenue share of Xpand donations
- $REPORT tokens weekly
- Retain all of their own channel revenues, and sponsor fees.
Roadmap and milestones
To see our progress to date you can take a look at our Gitbook: The Decentraland Report - The Decentraland Report | A P2E News
We conducted various surveys and analysis across our platform. While the web3 community sentiment has certainly shifted with the current market conditions, our audience has continued to stay engaged.
Using Qualtrics to measure Net Promoter Score of 66, which is held as an Excellent Net Promoter Score. Here are some of the responses as to WHY people scored this way and why we believe it is time that we spread the word about The Decentraland Report:
“It is the soul of Decentraland. It serves to start and be informed of everything that happens”
The following is a summarized deliverables for our key objectives over the coming 6 months:
Renew Visual Assets and Increase DCL Report Quality
Reports 7 days a week, covering 4 languages
1 DCL Report Public Town Hall Twitter Space a week
Key Metrics which we will track and report each month during the 6 month campaign to measure effectiveness and progress:
Productivity
Number of Videos Published
Number of Views
Traction
Monthly growth rate of followers across channels
Monthly growth rate of members on Community Page
Sustainability
Number of Sponsors Acquired (6-12 month partnerships)
Number of Subscribers on Community Page
