For reference, I am basing my reply on the below grant request they submitted and the information within it.
> Key Metrics which we will track and report each month during the 6 month campaign to measure effectiveness and progress:
*> *
> Productivity
> Number of Videos Published
> Number of Views
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> Traction
> Monthly growth rate of followers across channels
> Monthly growth rate of members on Community Page
*> *
> Sustainability
> Number of Sponsors Acquired (6-12 month partnerships)
> Number of Subscribers on Community Page
DCL Report did not list any measurable metrics to be held accountable against. I have.
If you would like to debate the merits of my metrics and if we should be considering others, that is one thing. But the fact that I have provided both content and KPI goals that can be quantified and compared is a major difference between this grant request and the one for the project you are using as a comparison.