[DAO:3193109] Should we apply for the upcoming ICANN gTLD registration to secure .dcl Web2 dns

by 0x0c678c84cc5744f2a5b368ce2aeab3905624ff99 (BitcoinETF)

In 2025 ICANN is opening up applications for new gTLD’s (Generic Top-Level-Domains)

Recently Ape (Bored Ape) community along with D3.inc submitted a proposal for .APE see below


I believe we should secure the .dcl Web2 domain name extension. I have already checked and .dcl is available.

There are many benefits associated by owning .dcl Top Level Domain

Some of which are;

  • Reaching 5+ Billion users
  • Trusted & used by the worlds largest companies and brands
  • Accredited by ICANN
  • Universal compatibility
  • Recurring revenue for Foundation from the renewals & sales
  • Resolves to emails which opens the door for direct email marketing
  • Open for all, not just Decentraland users. For those who missed out or couldn’t register their desired .com .net .xyz .io may now have a chance of registering their desired names on .dcl or .mana
  • Potential to bring in many new users through this inititative
  • Easy, simple airdrops to all name holders via email click & claim marketing, thus bringing in potential new users.

We may choose to partner with D3.inc to follow similar path like .Ape or do all the work ourselves and keep it strictly within the Web2 ecosystem depending on the community votes.
Overall cost would be around $500K

My personal opinion;

  • This new Web2 gTLD is not to be used in-world & DAO
  • This does not replace the current .dcl.eth naming system as it is strictly Web2 unless we decide to take a different approach like the Ape community
  • We can assign privileges and or added utility for those who sign-in with .dcl name via magic which adds a gamification element and desire/urge to own a web2 .dcl name
  • If we can manage to onboard these new users through L2 wearable free claims, airdops etc, this might work in our favour.
  • Existing users may want to claim their corresdponding/desired Web2 names.
  • Similar to .Ape the registration process will first open up to Decentraland users and then to the public. This factor alone should bring in additional new users if they really want to claim their names who previoulsy missed out on other extentions.
  • Mass marketing potential through email marketing
  • $500K might sound like alot but considering the fact $13M was spent on grants & the amount of new users onboarded proportinally, $500K suddenly seems like a miniscule number
  • .dcl minimum registration is 1 year & maximum 10 years
  • Registration fees to be kept minimal under $10 per year for all .dcl domains
  • Decentraland Foundation to manage, & be in control of this new gTLD unless we want another 3rd party to get involved
  • This will keep Decentraland active & innovative
  • ENS domains gasless DNSSEC feature opened up new avenues for traditional Web2 DNS users to accept crypto payments. Maybe we can focus on how to get new users through this feature on .dcl

If you have any opinions or would like to add anything drop it down below.
If the outcome of this proposal is positive we can take it to the next stage.

If you don’t have anything constructive to say please refrain from wasting everyone’s time. This goes for all alt acoount users inc HP

Please Vote; Yes or No

  • Yes
  • No
  • Invalid question/options

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

Waste of time/energy/money.
Decentraland is a metaverse, not a web company, we don’t need a TLD nor do we have the capacity to manage it.

Designious, especially when you are posting this proposal with an alt account JasonX…

JasonX once again proposing something that is totally useless to DCL, and a waste of time for everyone who would be working on it.

Should we apply for the upcoming ICANN gTLD registration to secure .dcl Web2 dns

This proposal is now in status: FINISHED.

Voting Results:

  • Yes 32% 1,129,924 VP (41 votes)
  • No 67% 2,286,093 VP (12 votes)
  • Invalid question/options 1% 17,954 VP (9 votes)

Should we apply for the upcoming ICANN gTLD registration to secure .dcl Web2 dns

This proposal has been REJECTED by a DAO Committee Member (0xfb1afa4dc069ffb47b19dbee196045d508fcd5a2)