by 0xbe6511496c78932b2f7cc5f7bc63df8ec23ea904 (Ev)
Dear Community,
We would like to hear your opinion about the initiative to provide a no-code tool to broadcast, manage and monetize content for event organizers and landowners in Decentraland.
CONTEXT
Over the past year, in collaboration with Decentraland Foundation, we have developed, tested and piloted a no-code tool for broadcasting, managing, and moderating high-quality videos, static imagery, social media, and NFTs.
If you attended MVFW23 and MVMF22 events, you’ve probably seen our tool in action. Here is an overview of these projects: Community Highlight: doWow’s Interactive Billboards
Our primary objectives for developing such a content curation tool were:
- To enhance community engagement and facilitate new business models, such as event/brand sponsorships and broadcasting partner content, within the Decentraland events ecosystem.
- To address infrastructure limitations that hinder high-quality content delivery due to server limitations.
To give you a deeper understanding of what the tool can do, we’ve prepared a screen recording of our demo (https://youtu.be/FeEFxtz8EVw) and outlined the key features below:
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High-quality imagery and video broadcasting. Allows to simultaneously broadcast several image and video items in high-quality, providing event organizers and landowners the ability to enhance visual experiences, elevate display quality, and ultimately attract more partners and sponsors.
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Real-time content moderation. Allows to alter, swap, display, or hide content without needing to redeploy scenes. Gives an opportunity to display multiple content items simultaneously or back-to-back.
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Scheduling content for display. Allows to schedule any item to appear at specified times, or to set a specific display cadence. Ads flexibility and provides dynamic control over your event’s or scene’s content.
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Customizable display screen. Allows to create virtual screens of standard or custom sizes and to segment screens into various content blocks. You can display different types of content on each segment. Create unique, personalized environments that better reflect your brand or event theme.
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“REAL-TIME” feature. Ensures a synchronized viewing experience for all users, prevents videos from restarting when a user exits and re-enters a scene, creating an uninterrupted experience.
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Versatile content playlists. Allows to aggregate content in different formats like social media feeds, NFTs, DCL marketplace wearables, and more, in playlists - enhance the depth and breadth of content shared.
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Interactivity. Allows to integrate links, buttons, or DCL coordinates for teleportation between scenes. You can also control video playback, choosing whether or not to include sound. Enhances user engagement and convenience for event attendees and land visitors.
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Virtual displays. Allows you to create multiple screens for all your campaigns and events. Manage all your content from a single hub, enabling easy curation for your marketing and content teams and display of interactive content across multiple parcels.
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Live streaming. Allows to go live in DCL instantly, with compatibility for OBS or Restream systems / m3u8. Host real-time events, presentations, concerts, or meetings.
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Blockchain-agnostic NFT display. Allows to integrate and display NFTs without being limited to any specific blockchain e.g display display (DCL Wearables), SOL and ETH NFTs side-by-side. We are working to include more blockchains.
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Universal embed capabilities. You can embed doWow screens anywhere, from your scenes in DCL to your website, smartphone, digital-out-of-home screen, or even a TV.
PLANS
Currently, this tool is only available for custom large projects with our team’s direct involvement. However, we want to make it accessible to everyone in Decentraland to easily integrate into their scenes, possibly as part of the Decentraland builder.
Additionally, we would also like to develop the following functionality and features:
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Analytics dashboard to view all content interactions (impressions, engagement, average watch time of your content, number of clicks, geography, etc.);
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Wallet-based content access system to manage and control access to displayed items. For example, you can decide who can view and interact with your content based on what tokens or NFTs are present in wallets. This system would help creators to monetize their work, by setting up paywalls or ticket systems for events, or gating exclusive content. In the longer term, this feature would pave the way to creating programmatic scene management options where creators could tailor their content to specific audiences based on age, interest, and other factors.
We estimate that this work would require 6 to 8 months and around 85,000 USD (we’re working on a more detailed budget), and we intend to apply for the DAO grant for this purpose.
CONSIDERATIONS
Before submitting our proposal, we would like to hear your opinion on the following:
Do you think such a tool can help you increase your event, campaign, scene or experience engagement, and attract more sponsors/partners?
About us
We’re a team of event organizers, growth marketers, and live streamers. In 2021, we initiated doWow, a tool to manage, broadcast, and share digital content across various platforms including websites, DooH, and the metaverse.
Our interaction with Decentraland began in the summer of 2022 when we received startup funding from the European Commission. We decided to use this opportunity to bring a user-friendly content management system to a metaverse platform to facilitate events. We chose Decentraland as our starting point due to its active community, openness, and established event scene.
In June 2022, we collaborated with the Decentraland Foundation to develop a pilot for the Metaverse Music Festival and Metaverse Fashion Week. Since then, we’ve been focusing on improving our tool and collecting feedback from event organizers in Decentraland. Our aim is to make it universally accessible and encourage its use.
Our team:
Evgeniya Panova (partnerships)
Matthew Tuccio (product)
Volodymyr Iatsyshyn (technical development)
Lea Dannenhauer (web development)
James Watkins (virtual events development)
Octavia Burghelea (community management)
- Yes, I would like to use this tool
- No, I don’t see the need for such tool
- Invalid question/options
