[DAO:0cc1a66] No-Code Broadcasting Tool with Analytics and Wallet-Based Content Access Capabilities

by 0xbe6511496c78932b2f7cc5f7bc63df8ec23ea904 (Ev)

Dear Community,

We would like to hear your opinion about the initiative to provide a no-code tool to broadcast, manage and monetize content for event organizers and landowners in Decentraland.

CONTEXT

Over the past year, in collaboration with Decentraland Foundation, we have developed, tested and piloted a no-code tool for broadcasting, managing, and moderating high-quality videos, static imagery, social media, and NFTs.

If you attended MVFW23 and MVMF22 events, you’ve probably seen our tool in action. Here is an overview of these projects: Community Highlight: doWow’s Interactive Billboards

Our primary objectives for developing such a content curation tool were:

  • To enhance community engagement and facilitate new business models, such as event/brand sponsorships and broadcasting partner content, within the Decentraland events ecosystem.
  • To address infrastructure limitations that hinder high-quality content delivery due to server limitations.

To give you a deeper understanding of what the tool can do, we’ve prepared a screen recording of our demo (https://youtu.be/FeEFxtz8EVw) and outlined the key features below:

  • High-quality imagery and video broadcasting. Allows to simultaneously broadcast several image and video items in high-quality, providing event organizers and landowners the ability to enhance visual experiences, elevate display quality, and ultimately attract more partners and sponsors.

  • Real-time content moderation. Allows to alter, swap, display, or hide content without needing to redeploy scenes. Gives an opportunity to display multiple content items simultaneously or back-to-back.

  • Scheduling content for display. Allows to schedule any item to appear at specified times, or to set a specific display cadence. Ads flexibility and provides dynamic control over your event’s or scene’s content.

  • Customizable display screen. Allows to create virtual screens of standard or custom sizes and to segment screens into various content blocks. You can display different types of content on each segment. Create unique, personalized environments that better reflect your brand or event theme.

  • “REAL-TIME” feature. Ensures a synchronized viewing experience for all users, prevents videos from restarting when a user exits and re-enters a scene, creating an uninterrupted experience.

  • Versatile content playlists. Allows to aggregate content in different formats like social media feeds, NFTs, DCL marketplace wearables, and more, in playlists - enhance the depth and breadth of content shared.

  • Interactivity. Allows to integrate links, buttons, or DCL coordinates for teleportation between scenes. You can also control video playback, choosing whether or not to include sound. Enhances user engagement and convenience for event attendees and land visitors.

  • Virtual displays. Allows you to create multiple screens for all your campaigns and events. Manage all your content from a single hub, enabling easy curation for your marketing and content teams and display of interactive content across multiple parcels.

  • Live streaming. Allows to go live in DCL instantly, with compatibility for OBS or Restream systems / m3u8. Host real-time events, presentations, concerts, or meetings.

  • Blockchain-agnostic NFT display. Allows to integrate and display NFTs without being limited to any specific blockchain e.g display display (DCL Wearables), SOL and ETH NFTs side-by-side. We are working to include more blockchains.

  • Universal embed capabilities. You can embed doWow screens anywhere, from your scenes in DCL to your website, smartphone, digital-out-of-home screen, or even a TV.

PLANS

Currently, this tool is only available for custom large projects with our team’s direct involvement. However, we want to make it accessible to everyone in Decentraland to easily integrate into their scenes, possibly as part of the Decentraland builder.

Additionally, we would also like to develop the following functionality and features:

  • Analytics dashboard to view all content interactions (impressions, engagement, average watch time of your content, number of clicks, geography, etc.);

  • Wallet-based content access system to manage and control access to displayed items. For example, you can decide who can view and interact with your content based on what tokens or NFTs are present in wallets. This system would help creators to monetize their work, by setting up paywalls or ticket systems for events, or gating exclusive content. In the longer term, this feature would pave the way to creating programmatic scene management options where creators could tailor their content to specific audiences based on age, interest, and other factors.

We estimate that this work would require 6 to 8 months and around 85,000 USD (we’re working on a more detailed budget), and we intend to apply for the DAO grant for this purpose.

CONSIDERATIONS

Before submitting our proposal, we would like to hear your opinion on the following:

Do you think such a tool can help you increase your event, campaign, scene or experience engagement, and attract more sponsors/partners?

About us

We’re a team of event organizers, growth marketers, and live streamers. In 2021, we initiated doWow, a tool to manage, broadcast, and share digital content across various platforms including websites, DooH, and the metaverse.

Our interaction with Decentraland began in the summer of 2022 when we received startup funding from the European Commission. We decided to use this opportunity to bring a user-friendly content management system to a metaverse platform to facilitate events. We chose Decentraland as our starting point due to its active community, openness, and established event scene.

In June 2022, we collaborated with the Decentraland Foundation to develop a pilot for the Metaverse Music Festival and Metaverse Fashion Week. Since then, we’ve been focusing on improving our tool and collecting feedback from event organizers in Decentraland. Our aim is to make it universally accessible and encourage its use.

Our team:

Evgeniya Panova (partnerships)
Matthew Tuccio (product)
Volodymyr Iatsyshyn (technical development)
Lea Dannenhauer (web development)
James Watkins (virtual events development)
Octavia Burghelea (community management)

  • Yes, I would like to use this tool
  • No, I don’t see the need for such tool
  • Invalid question/options

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

This is the project that can bring value to Decentraland especially to Landowners, Tenants, events organisers, advertisers, etc. and may effectively scale the reach from web2 to web3.
I want to be hyped but as a landowner, the $29~$99 a month for the bandwidth is not suitable yet*.
I will love to have this feature as long as the DCL daily active users increased by 1000x and the proposed monetisation for the most active scene has been implemented.

I also believe that doWow can do great even without Decentraland DAO’s FUNDING (GRANTS) as they already have a working product with the pricing below:

There is opportunity here but the timing is not correct. Anyways, I look forward for the DAO’s decision regarding this proposal.

Cheers!

akasya.eth

Thank you for your feedback and kind words about doWow, akasya.eth! I must clarify that the pricing from our website you referred to is not related to Decentraland nor will be the pricing for the solution we plan to build. As mentioned in the description, the tool is not currently available for out-of-the-box use in Decentraland, and with the DAO funding our team will diligently be working on developing a solution to offset costs for the community.

I totally understand your perspective regarding the demand, yet we believe that the timing is right for our initiative. We are confident that this solution can help create more demand for creators’ experiences and spaces, drawing in more interested brands and collaborators. I assume and hope that Decentraland community will grow, so something that seems to be ahead of demand today, could prove to come in handy in the near future. Plus, we had a chance to demonstrate the usefulness of the tool at larger Decentraland events like the the Fashion Week.

Oh yeah. That’s nice!

Can you assure us that your proposal will not cost us, landowners, tenants, etc., extra $$ as the attached pricing above?
Or can you assure the DAO that there is a fixed REVENUE-SHARE on the project you want to build?

Plus, we had a chance to demonstrate the usefulness of the tool at larger Decentraland events like the the Fashion Week.

If the project you want to build is the same as the current doWow with extra web3 features, should it be FREE to Decentraland users to use, because the DAO funded you to do such?
Or if you want to charge $$ for using the service, then REVENUE SHARE to DECENTRALAND DAO IS A MUST.

I also disagree to your timing perspective. This DAO is in a great mess and chaos. Or maybe the timing is right for your own gains. hahaha

Cheers

Thank you for raising these points, @akasya.eth. Here’s what I can assure you:

  • Our intention is to enhance the Decentraland ecosystem, not impose unnecessary costs on landowners, tenants, or any community members. The pricing model you see on our website is for non-Decentraland, SaaS users that use our tools for their virtual or physical events. This pricing was not intended be applied to the tool we’re proposing.
  • In terms of revenue sharing or cost offsetting, we are fully aware of the Decentraland DAO grant rules. We appreciate your concern about maintaining a balance between affordability for the community and sustaining operations. While the details are yet to be finalized for the grant proposal, a revenue share model (for the Accelerator category) or other means to offset costs for the community (if we apply for the Platform category) will be planned and proposed in detail for the community to make a decision.
  • As for timing, I am honestly not aware of the DAO issues you mentioned but can assure you our motive is not to capitalize on any potential disorder, but to contribute positively to the community. If there are DAO-specific issues we should be aware of, we would appreciate your guidance so we can address these in our proposal. We are here for the long haul.

Thank you for your engagement and vote. I noticed you voted for “invalid questions/options”. May I ask why you found the options given invalid? What questions you suggest we ask instead?

Hi mate Ev_P
Just to inform you that my vote is very insignificant. Kindly disregard my very tiny vote as the real DAO members will vote on behalf of Decentraland DAO. My vote is my personal choice only and does not represent the majority.

Cheers mate. hahaha

akasya.eth

Hello everyone! Thank you for voting! For those who selected “invalid question/options,” we’re interested in your thoughts. Could you please share your rationale behind this choice? We’re keen to understand what question or options should have been given instead? What would you like to know?

My apologies here. I don’t know why they are not responding but I will respond on my behalf only.

I will repeat my stance. This project can bring a significant value to Decentraland. I will love to have this feature.
I voted only invalid question because of “my” timing perspective and also the pricing of the finished product.
If you can provide the estimated pricing for specific bandwidth, then “I” can vote Yes or No.
And also, if you can provide the estimated revenue-share, let’s say xx% while keeping your doWow for Decentraland afloat, we can decide properly whether it is worth the risk.

Clarity is a must mate. I hope “my” reason will help but let us know their thoughts too.

Cheers!

Thank you, @akasya.eth!

No-Code Broadcasting Tool with Analytics and Wallet-Based Content Access Capabilities

This proposal is now in status: REJECTED.

Voting Results:

  • Yes, i would like to use this tool 14% 522,703 VP (67 votes)
  • No, i don’t see the need for such tool 1% 10 VP (5 votes)
  • Invalid question/options 85% 3,049,189 VP (29 votes)