Hello Decentraland Family,
I’ve been working hard on establishing our Decentralized News Network, and with Automated Rewards completed, and our DCL Report HQ + $REPORT Token for Content Bidding set to be complete Sept 9th (Ninesgiving), I believe we should start to think about what DCL will need to grow to the next level. I believe it has to do with accomplishing 2 things at once.
- Uplifting the most active DCL creators and letting them be recognized on a large scale
- Attracting University Students looking for grants to build/create/learn/grow
I believe by doing these 2 things we will see our community grow in a healthy way.
For that reason, I have been working hard on the pilot program for AccelerateOnEarth, an accelerator program for the DCL DAO. I’ve done 2 of 4 sessions, and upon completion, I believe we should conduct a large scale marketing effort putting up billboard around universities showcasing EVERY CREATOR who has been approved by a DCL Grant to do something amazing.
I’m talking Exodus, Golfcraft, DCL Report. We should put these amazing creators who have been funded to do amazing things up on these billboards to say “Hey, I’ve been able to create something unique and amazing, made possible by DCL”
“Find out how grant funding could help you build your vision for the metaverse”
We could shortlist the top projects and create designs. I have some great billboard connections, but maybe we shouldn’t even stop there and go full on targeted ads as well. We should hire an actual PR/Marketing company to take on this campaign with the goal of activating every university ecosystem. Imagine all the broke college kids in the US for instance (many of us have been there…) who would kill for an opportunity like this, if only they knew.
Let’s not just tell them about this, LETS SHOW THEM THE RESULTS. They will imagine for themselves what they could create.
I don’t believe in marketing just for marketing sake.
We need a higher number and consistent quality of grant applications for the DCL DAO, and the only sustainable and repeatable method is going to be targeting university programs; particularly those with great design and CS talent.
Let us work together to make this happen. HERE IS WHAT WE NEED:
Identify the Agency that will take on this PR campaign. I will put myself forward to spearhead project management and making sure this gets done, but I will need the right PR agency working with me to make sure it gets done right. I do have great billboard connections so getting digital billboard up around the US will not be an issue. The Hatch Agency is one organization I’ve looked at, they are doing work with Jadu right now and really understand the art of story telling.
Identify the people who have built using Grant funding the DCL DAO to highlight and put on a FREAKING BILLBOARD. Let me know your thoughts on who should be included in the replies below.
Once we iron these things out, we can start to do public interviews with the agency groups maybe? then VOTE together in the DCL Report DAO on who to go with. Snapshot
The target goal of this as mentioned would be 2 fold:
- Raise awareness of Decentraland and it’s Top Funded Creators
- Inspire Talent in the University/Higher Education Sector to build/grow with us in the metaverse
I believe that this is the audience that right now we need to focus on fostering at maximum velocity. I can not do this alone, so please help through your feedback, footwork, whatever we can do to make this happen and activate this growth catalyzing, high impact effort <3