Unlocking a New Revenue Stream: Support for Streamers in Decentraland

[BET]

The Opportunity

Streaming has become a multi-billion dollar industry, and platforms like Twitch and YouTube Live are the center stage for gaming and virtual worlds. Decentraland already has unique social and creative elements — let’s harness that to build a streamer-friendly ecosystem.

Why Streamers Matter

• Free Promotion: Streamers bring fresh eyes to Decentraland with every broadcast.
• Community Engagement: They create live, interactive content that keeps users coming back.
• Revenue Potential: Streamers drive microtransactions, NFT sales, event participation, and attract sponsors.

Monetization Paths

Here’s how Decentraland could benefit directly from supporting streamers:

1. Streaming Toolkit: Offer scene modules or SDK features that make it easy to broadcast from within DCL.
2. Streamer Partner Program: Give top creators in-world perks or token-based rewards for traffic driven.
3. Branded Scenes: Let streamers rent branded spaces or host events that bring in sponsors (e.g. virtual concerts, Q&A, product launches).
4. Affiliate Links + Ref Codes: Track referrals to wearables, emotes, or NFTs from streams. Give streamers a cut and DCL a margin.
5. Premium Content Access: Offer streamer-only items or VIP areas for paying subscribers via Twitch/YouTube integrations.

What Needs to Happen

• A dedicated initiative or task force to work with streamers
• Integration roadmap: Think OBS overlays, live chat APIs, camera controls, highlight reels
• Better onboarding: Make it stupid simple for creators to jump in and go live from scenes

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Call to Action

Let’s start a conversation about building the tools, incentives, and infrastructure that bring creators into Decentraland. If we want daily active users and consistent revenue, streamers are the bridge between us and the rest of the internet.

Who’s with me?

[mazafaka]

You’re totally right — streaming is a multi-billion dollar industry.
But the sad truth is, barely anyone is watching Decentraland streams. You can see for yourself - just hop on Twitch, Kick or YouTube and check the DCL category. It’s usually a ghost town.

Here’s why I think streaming Decentraland ends up feeling boring for most people:

1 - Not much action or story

Most popular games have something going on - battles, missions, a storyline. Decentraland doesn’t really have that. It’s more about wandering and socializing, which doesn’t always translate well on stream.

2 - Feels kinda empty

A lot of spots in Decentraland are just… empty. So if you’re streaming and just walking through quiet spaces with nothing happening, it’s hard to keep viewers interested.

3 - Low interaction

Unless the streamer has a strong personality or is constantly chatting with viewers, there’s not much to hold people’s attention. The platform itself doesn’t do much to spark spontaneous fun moments.

4 - Meh visuals

Let’s be real - the graphics are basic, and the animations feel clunky. It doesn’t have that visual “wow” factor that makes people stop scrolling and watch.

5 - No real direction

A lot of streams just look like someone aimlessly exploring. Without a goal — like a game, an event, or some kind of mission - it’s hard for viewers to care what happens next.

6 - Too much crypto/NFT talk

When streams are focused on virtual land prices or NFT collecting, it turns into more of a sales pitch than entertainment. Unless someone’s already deep into Web3, they’ll probably bounce.

7- Poor moderation & obvious favoritism

And let’s not ignore the elephant in the room — the moderation in DCL can be all over the place. Rules don’t always apply equally, and it often feels like certain voices or groups get protected while others get shut down. That kind of favoritism kills community trust fast.

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So yeah, DCL has some cool ideas, but as a streaming experience, it needs more energy, structure, and stuff happening. Otherwise, it’s like watching someone wander around an empty mall.

Maybe that’s why I stopped showing up - and why I barely check the forums anymore. The platform just stopped feeling fun or fair.

And yeah… then there’s always someone like jar0d trying to give us “wind direction” — which, more often than not, just adds to the noise.

[BET]

I’m not really talking about streaming decentraland in the other platforms..
I’m talking more about transitioning decentraland into a streaming metaverse..
We already have most of the infrastructure of messaging and friends..
It’s just talking about making it easy for streamers to stream within dcl..

Streamers can bring more users as well.