[DAO: QmXFXpU] Should we establish conditions under which users can use Decentraland’s logo and name?

by 0x80c822c59e73f2a5d3130c19e381d9be45e41e38

Summary

Proposal for terms under which members of the Decentraland community may use Decentraland’s name and logo

Motivation

Currently, there is uncertainty among users as to when and how Decentraland’s name and logo may be used. This question comes up most often in relation to creating wearables or social media profiles.

Decentralization and community ownership are core values of Decentraland, so user generated content is paramount. In the spirit of supporting UGC and community ownership, the community should have clearer guidelines for when and how individuals can use the Decentraland name and logo.

Proposal

_Terms of Use for Decentraland’s Logo and Name _

Decentraland is a decentralized virtual world governed by its users and as such strongly supports user generated content (UGC). People may use the Decentraland logo and name in their creations within Decentraland, but must follow the following terms.

  1. Allowable Usage. Users shall comply with these terms as well as Decentraland’s Terms of Use (Terms of Use) and Content Policy (Content Policy) in order to be allowed to use the Decentraland name and logo within Decentraland.
  2. Logo and name ownership. The Decentraland Foundation is the registered owner of the Decentraland name and logo, acting for the benefit of the DAO. This is because currently the DAO lacks formal legal status.
  3. Wearables and user names in Decentraland. Users may create wearables and names using the Decentraland logo and name on the Decentraland platform, provided that they don’t violate the platform’s Content Policy and Terms of Use. As far as the Decentraland Foundation is concerned, you are not prevented from monetizing or obtaining profits from the sale of said wearables or user names. The NFT must be unique in design. The Decentraland Foundation has the right to deny the use of the Decentraland name and logo at its sole discretion in any case and at any time.
  4. NFTs and other uses outside the Decentraland platform. The Decentraland Foundation does not authorize the creation of NFTs using the Decentraland name or logo outside the Decentraland platform. The use of the Decentraland name or logo is not allowed in other virtual platforms different from Decentraland or in the real world.
  5. Disclaimer. In all written materials relating to your product, including websites, publications, etc. it must be made clear that you do not have any kind of affiliation, business partnerships or other official association with Decentraland, the DAO or the Decentraland Foundation.
  6. Press Releases. Any press releases that you distribute through social networks, media or news services should clearly state that you do not have any kind of affiliation, business partnerships or other official association with Decentraland, the DAO or the Decentraland Foundation.
  7. Advertisements. Any paid advertisement that uses the Decentraland name or logo is generally not allowed and must first be approved by the Decentraland Foundation or the DAO. To seek such approval, you can send an email to: legal@decentraland or through a DAO proposal.
  8. The Name “Decentraland”. Subject to these terms you can use the name “Decentraland” to promote your game(s) or wearables as long as it doesn’t confuse consumers and as long as it is not used as the name of an app or any kind of merchandise or product. In other words, you can refer to “Decentraland” as the name of the platform, and you can use the name to show your interest in or affection for the Decentraland platform.
  9. The Logo “Decentraland”. Subject to these terms, you are only allowed to use the logo design that is available at the following URL: https://www.figma.com/file/pBiYuNALsSEFncGy3x6dIZ/DecentralandLogo?node-id=3162%3A117. The Decentraland Foundation or the DAO may alter the form of this design from time to time. You are allowed to resize the logo as long as you do not modify the proportions. But otherwise, you cannot modify the logo design in any way and must abide by these terms.
  10. Additional Rules.
  • (A) THE USE OF DECENTRALAND LOGO AND NAME CANNOT BE ASSOCIATED WITH ANYTHING THAT VIOLATES THE RIGHTS OF OTHERS, THIRD PARTIES IP, CREATES BRAND CONFUSION, HAS HARMFUL OR OBJECTIONABLE ASPECTS OR DOES NOT COMPLY WITH APPLICABLE LAWS OR ANY OF DECENTRALAND GUIDELINES, TERMS OR RULES. THE DAO AND THE DECENTRALAND FOUNDATION HAVE THE RIGHT TO DECIDE (IN THEIR SOLE DISCRETION) WHETHER THE USE IS ACCEPTABLE.
  • (B) YOU MUST NOT USE THE DECENTRALAND NAME OR LOGO IN ANY MANNER THAT IS LIKELY TO HAVE AN ADVERSE EFFECT ON THE REPUTATION OF DECENTRALAND (AS THE DAO OR DECENTRALAND FOUNDATION MAY DETERMINE IN THEIR SOLE DISCRETION). YOU MAY NOT USE THE DECENTRALAND NAME OR LOGO IN ANY WAY THAT SUGGESTS THAT YOU ARE AFFILIATED WITH DECENTRALAND, THE DAO OR THE DECENTRALAND FOUNDATION, OR IN ANY WAY THAT SUGGESTS THAT DECENTRALAND, THE DAO OR THE DECENTRALAND FOUNDATION SPONSORS OR ENDORSES YOUR USAGE.
  • (C) These terms grant permission to you to use the Decentraland trademarks only in the ways described above. The Decentraland Foundation or the DAO may withdraw or change this permission at any time for any reason.
  • (D) Other uses of the Decentraland logo and name require the express approval of the Decentraland Foundation or the DAO.

If approved, the Decentraland Foundation shall upload these terms of use for the Decentraland Logo and Name to the website at www.decentraland.org.

For: Approve the proposed terms

Against: Reject the proposed terms

  • For
  • Against
  • Invalid question/options

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

Should we establish conditions under which users can use Decentraland’s logo and name?

This proposal is now in status: REJECTED.

Voting Results:

  • For 3% 4,889 VP (8 votes)
  • Against 0% 0 VP (0 votes)
  • Invalid question/options 97% 150,817 VP (11 votes)