[DAO:96f8ea5] Instaverse – build your metaverse presence instantly

by 0x538ce85ccf6080cec960bc5341787691217c4d97 (Johnny#4d97)

Should the following Tier 5: up to $120,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?


To build a presence/scene for brand in Decentraland requires experience and is accessible mostly for skilled people so far.

In DAPPCRAFT we realized that we can lower the entry barrier into Decentraland for everyone without platform/builder experience.

This is how Instaverse was born - an easy way for everyone to bring an Instagram profile into Metaverse as an auto generated scene with a few clicks. The scene is pre-customized to profile look and feel and then deployed into Decentraland.
Instaverse is a great tool for anyone who wants to create a Decentraland presence, regardless of their skill level. With Instaverse, anyone can easily create and access their own Decentraland world.

Grant size

116,400 USD

Beneficiary address


Email address



This project is going to solve:

  • easy entry for influencers and bloggers to share metaverse space with friends
  • give landowners ability to lend their land
  • lower barrier entry to business into Decentraland

InstaVerse is a platform for anyone to create amazing scene in Decentraland based on Instagram profile in 3 easy steps:

This means that there is a larger pool of people who are able to create amazing scenes and share them with friends to hang out together.

How Instaverse is going to be self sustainable?

We are going to use the subscription model for users and charge a monthly fee for a “private residence” scene in Decentraland or place in Instaverse Tower. This will allow keeping their “spaces” online, similar to hosting websites in classic web20 hosting business.
As we have a verbal agreement with the number of landowners, we are going to start with free of charge model to attract more users.

Instaverse Tower

It is a new skyscraper scene in Decentraland that will offer an affordable space for everyone at a lower price. This is a great entry point for creators/businesses to opportunity to get involved in the Metaverse. Creators can use this space to reach a wider audience.
In future plans, we have a vision to have multiple towers as a scalable solution.

For Landowners

Landowners can make money by leasing out their land to Instaverse and use a subscription-based system. In this system, users pay a subscription fee that allows them to use the land to host a scene. The landowner makes money from the subscriptions that are paid each month.

Long term vision

In the future, we will expand our services to work with other social networks like Facebook (Facebook pages), LinkedIn, Twitter, TikTok, YouTube, ArtStation, Behance, and websites to create a rich and easy-to-use experience for metaverse integration.


Private Residence

A 1x1 private space generated based on Instagram profile.

Space customization includes:

  • Pictures gallery from Instagram feed
  • The Stable Diffusion AI models will generate unique textures based on the profile data. This will give a personalized look and feel for a scene
  • Instagram highlights




Instaverse Tower

Each Instaverse Tower will have 4x4 size and 15 floors. This will allow providing services for about 150 owners per one spot. This will save on renting/buying land, construction costs and get beautifully designed space. In the future, it opens a variety of others gamified in exciting ways that would include all participants and their guests.

System architecture

We are going to build architecture with the following modules:

  1. Parser - Instagram profile scraper. We need to make sure we respect the platform restrictions.
  2. Color picker. This module will figure out the main 3 colors in Instagram profile based on avatar, highlights, feed.
  3. AI texture generator. Based on the main color from Instagram profile, we use Stable Diffusion which is open source and specially trained model to generate textures. Example.
  4. Scene assembler. The user data (links and pictures) is applied to a 3D scene.
  5. Deployment module. We are going to create automating deployment scripts. At DAPPCRAFT we already have DevOps scripts in place. We’re going to reuse them and adapt in this project.




Total team: 10 members:

  • CEO, Johnny Kartakov (LinkedIn)
  • Chief Metaverse Officer/Product Manager, Demian G (DAPPCRAFT co-founder & CEO)
  • COO, Dmitry Gladky (COO DAPPCRAFT)
  • 3D Lead, Chris N.,
  • 3D modeling - Ayrat Abdullaev
  • System Architect, Sergey Drobashenko
  • Front-end developer, HTML/CSS/JavaScript, Alexander Mikhutkin
  • Front-end developer, TypeScript - Vlad Rytov
  • Backend developer, Python - Andrey D.
  • DevOps, automation & monitoring - TBD
  • Quality Assurance Engineer - TBD


  • Team compensation: $16 600 per month or a total of $99 600
  • UI/UX (external team): $4600
  • Servers cost for 12 months: $7400 (~$500/month with GPU support server, ~$120/month web server stack)
  • Operational budget: $4800

Roadmap and milestones

Milestone #1: 28 of February 2023.

  • Landing page with 3 steps. Instagram based scene generation.
  • Automated scene deploy to Decentraland.
  • AI texture generation for scene.

Milestone #2: 30 of April 2023.

  • Payment system integration for subscription.
  • A/B testing and optimization for onboarding process.
  • Land deployment delegation for landowners to get paid for subscription.

Milestone #3: 30 of June 2023.

  • Instaverse Tower - an affordable way for everyone to get an own space in the metaverse.

At DAPPCRAFT we continue to bring new ideas to help Decentraland grow by making it accessible for a wider audience.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

1 Like

Do I understand correctly that it will be possible to create my own space in DCL in a few minutes with just a few clicks? If so, that is really exciting! nice idea

1 Like

Yes, this is exactly what this project is about. We are glad you like it :slight_smile:

I like the concept but voted no because I do not agree with grants being used to fund projects that are monetized without any mention of repayment or % back to the dao.

It is risky without any data on how much people are willing to pay for this and I am concerned after the free period there will not be enough subscriptions to cover costs.


I agree with @mattimus sentiments… I may speak from inexperience in pricing these types of projects but, over 80% of the budget is for team compensation to build a for-profit project and there’s no mention of a return of funds to the DAO. I can see a benefit for land owners, but what information do we have about Web2 users in IG and FB willingness to pay a subscription for space in the metaverse? What percentage of the subscription cost goes to the land owners? Thanks.

@mattimus @CheddarQueso Thank you for your questions!

  1. The project is focused on brining more people to the Decentraland which brings more usage and utility to MANA. DAO treasury is based on MANA. This way we contribute to DAO indirect way.

  2. As for subscription pricing we see first level problem that need to be solved. It is a lot of empty land. We are creating tools to delegate land for construction without giving away the ownership.
    The subscription economy will depend on supply and demand for the land.

why was my comment deleted? anyway, I voted YES

I voted “yes” with confidence because I am familiar with the team and I know that they have a lot of enthusiasm and a lot of desire to bring something new and useful to Decentraland. They are not afraid to experiment, but they will use every dollar wisely. Also, they are going to use AI for Instaverse service. I believe that this is the way to success and this project will be an example for further projects in DCL. I can’t wait to launch the project to test it! :yellow_heart::fire::rocket:

1 Like

i also agree with @mattimus - what happens at the end of six months?

I would vote yes here if there was a percentage going back to the dao or if the code is going to be fully open source

Thanks for the quick response. The idea is cool… I would like more info than the simple promise of “bringing more people to Decentraland.” or “the subscription economy will depend on supply and demand”.

Aside from what essentially amounts to a “profile page” on a plot of land in DCL, what utility do these spaces offer, that will be of real use to influencers or users currently in the web2 space?

We do have a lot of empty land, but I envision it being filled with interactive, blockchain based content made for the metaverse. What use or benefit do these buildings have for decentralanders, other than just looking at someone’s 2D content that they post on IG or FB?

Users and influencers on web2 platforms do not pay any monthly subscriptions… how will these 1x1 spaces attract, convert and ultimately retain web2 profile holders, enough to ultimately contribute to the DAO?

What percentage of the subscription goes to landowners?

My apologies for grilling you guys. I am really interested in the nuances of how this will be useful for both web2 and DCL users. Thank you.

Great project! Great idea! Great team!:fire:

1 Like

It seems overly expensive to me.
Also, how does this work with Instagram T&C? As far as I know, their terms and conditions do not allow scraping of instagram profiles, which you will need to do.


A very cool project from a professional team! I am sure that it will open up a new level of capabilities Decentraland.

1 Like

On the one hand, we can give a percentage to the DAO as we give % to landowners anyway.
On the other hand, you are looking at DAO and grants to act as Funds or Venture Capital that invest to get a percentage in the projects.

You are probably familiar with DAPPCRAFT. We have built for Decentraland hundreds of projects and growing the ecosystem was the priority. We will find a solution for everyone to benefit.

When we think about utility, there are a few points that come up.
Why brands are entering the metaverse? Why do they spend so much money to build a presence?
The answer in the same landscape for web2 users: status, unique experience, awareness.

Users and influencers on web2 platforms do not pay any monthly subscriptions…

Your answer, Elon Musk? :slight_smile:

Jokes aside, let’s go with an example. As an influencer, I have followers. I make a presence in Decentraland and invite them to hang out with me. Now, these followers are Decentralanders and they are interested in everything the influencer does and become WEB3 users.
Also, web2 influencers paying for different tools to make their Instagram more attractive. Video editing tools, social media manager tools.

What percentage of the subscription goes to landowners?

This is the balance between charging a user a reasonable price and paying affordable rent. This number will vary according to the MANA price & value of the land.

We are focus to make a project successful. When we talk about developing a product, we have to take a Lean approach and iterate. This means making releases, testing with real users and collect data. Based on this data, make another iteration of development and so on.
It is not a fixed scope project that we ship and then work is done. It is a constant product development and improvement.

As for Instagram T&C

User will authorize himself via Instagram in a web app and allow access to HIS profile data, pictures, etc. The user simply owns his data and can share it. We don’t scrape any other profiles’ data.

Some information on that topic -

The Instagram Basic Display API allows users of your app to get basic profile information, photos, and videos in their Instagram accounts.

You also already got a 60k grant 4 months ago that was recently paused until you can show you can overcome a major issue.

Both of those projects have similar team, can your team work on both projects at the same time or did you give up on Crossverse?

As you probably know, the DCL foundation set smart-wearable on hold. Based on this, DAO Committee decided to stop our vesting contract.

We had to make hard decisions and leave the tech team to continue developing.

These two projects align perfectly with the teams we have. We’re still waiting for the DCL foundation’s launch of a smart-wearable program.

As necessary, we will add people to these two projects.

Voting Yes, its a great idea.

But I think this grant should already include support for multiple social networks. Building an abstraction layer between Instagram and the scene generator should make it relatively easy to then support any other platform.

1 Like

I understand that is a very complex project, but for some reason, I don’t find it interesting. It’s just web2 stuff converted to 3D. The narrative you can generate with this is very poor.

Not sure if we are going to see a new era where we add ‘AI’ to everything.