by 0xae8bf49b1f8d56061bc693b7841c785b8e903ec5 (Turtles)
Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Content Creator category be approved?
Abstract
To achieve this goal, we will make immersive advertising content for platforms such as YouTube, TikTok, and beyond, to create an even better and more fulfilling experience for new players. Think about how it was for us all when we first started, someone welcoming found us and showed us the way.
Our project will include creator-made commercials, curated tours of Decentraland areas (especially some of the lesser-known ones); educational videos on cryptocurrency and how to protect yourself; and we will also include tutorials of the game, its systems and how to prosper/profit from playing and creating in Decentraland.
The main goal we have for this project, is to grow the popularity of the platform, and family within Decentraland.
Grant size
60,000 USD
Beneficiary address
0xAe8bF49B1f8d56061bC693b7841C785B8e903Ec5
Description
Each month for 6 months, our team of creators will release 10 videos at a rate of 2 videos per week, with an extra 2 videos somewhere throughout the month. This will be accompanied by 2 daily social media, and clip postings. The videos are carefully categorized to ensure we cover as many relevant topics as possible throughout the month.
The videos will be broken down as follows per month:
2x 2-3 minute high-quality commercial with animations, and in-game content. (This will come with a free cost wearable on the market - while supplies last!) Example: Narrative-based storyline such as a new player sitting down at the poker table with new friends they made and hitting it big! As well as finding friends during a performance at a venue etc.
2x 5-7minute Metaverse educational video to help newer users feel more comfortable in the Decentraland Atmosphere. Such as How to buy cryptocurrency, How to Protect your wallet, how to transfer cryptocurrency. Differences between wallet types ETC.
2x Decentraland touring video where we take the viewer through various exciting areas of the game, both new and old.
2x Decentraland tutorial video for those who are still not sure about all the amazing functions that Decentraland has to offer its community. (Such as custom Emotes, How to Parkour, how to travel to events/location and how to navigate the marketplace).
2x 10-15 minute video of targeted advertising specifically for Decentraland, outlining some of the already existing - and upcoming - land development projects throughout Decentraland.
60x 2 daily social media, and clip postings that will average in total 5 minutes of content from Decentraland, and its various features/events.
Releasing to the Decentraland Community monthly analysis data to track login, and interaction with the various advertisement websites. As well as logins to Decentraland.
Commercial Animation Samples: https://media.discordapp.net/attachments/937483941403824238/981572870390038539/0001-0500.mp4
Specification
: The team, as described below, will be utilizing footage from Decentraland, real life, Blender, and Adobe After Effects to create immersive advertising content to help engage, promote, and grow the DCL community!
We will utilize social media profiles from all of us to maximize our reach of nearly 80,000+. Most of the individuals reached are interested in MMORPG Experience/Crypto/NFTs/Communities based off their support on the content posted.
We will also leverage other team members socials. More information available on the website.
Example Links for 1 of the team members provided below:
Twitch: 5250 People
Youtube Partnered Account: 1300+ Subscribers
Reddit:5500 People
Twitter:10000 People
https://twitter.com/Veritasdh
Tiktok: 30000 People
Instagram: 2700 People
Discord reach:9000 People
MMORPG Community reach: 4500 People
Budget over 6 Months’ time:
Personnel Payments for a team of 9: $38000
Software/Supplies: $3250
Paid Advertising Twitter Ad Space: $3000
Paid Advertising Youtube Ad Services: $5000
Paid Advertising Metaverse Wiki Ad Services: $750
Paid Advertising Reddit Ad Services: $750
Paid Advertising Instagram/Facebook Ad Services: $5000
Paid Advertising Tiktok Ad Services: $2500
Paid Advertising Telegram Ad Services: $500
Hiring Data Analyst to compile Login Data: $500
Events: $750
Future:
To start this, we will be using our team listed below to achieve these goals, but beyond the 6-month time span we would love to branch out and expand this to more people for the team!
Personnel
Vertiasdh: Lead Narrative design. Real Life footage/advertisement (Signage, and postings), social media advertisements, and posting of videos. Along with popular events, and features being displayed in DCL. (Including 2 clips, and 2 postings a day). As well as, recording data of people logging into DCL for the first time, and logging the information into a graph, so the community can see the results.
Thcepek: Animation, and blender for customized armature, and scenery movements.
https://media.discordapp.net/attachments/978543970407825438/978897381745627156/VID\_20220428\_152310\_0041.mp4
AtomicHydra: Creation of monthly free wearables to views and assisting with footage captures in the DLC universe. https://opensea.io/collection/hydrazcollection
Traps Grouse: Assisting with video editing, and helping put footage together, as well as effects.
Kevmonchan: Production Director/Quality assurance of each video quality, so they meet, and surpass expectations.
EpicSmasher: Assistance with video development, and Community Manager interactions/events.
Ckbubbles: Advertisement creative director background 15-year experience, and advocate for advancing DCL www.ckbubbles.com
Surudo: Professional Game Developer/Assisting Custom Animations, and development coding for videos. http://farmerscommunitygame.com/ https://docs.farmerscommunitygame.com/
JuanOppurtunity: Website development, and promotional assistance/advertising.
(Wiggle Room to Add more Members based on Expertise)
Roadmap and milestones
The campaign we are proposing will be broken down into weekly milestones that will be repeated each month over the course of 6 months. The content being released each week (by Friday) is outlined below:
Week 1 (1 commercial and 1 video):
- The first video released each month will be a 2-3 minute high-quality commercial specifically for Decentraland
- The second video released in the first week of each month will be a 5–7-minute crypto currency educational video, with a leaning on how Decentraland can help users and creators grow their wallets and creative portfolios
Week 2 (2 videos):
- Release 2x 10-15 minute tutorial video for future users who are not yet familiar with some of the creative tools such as Blender and Adobe After Effects, and tutorials how to navigate Decentraland, and how to best utilize DCL’s user interface
Week 3 (2 videos):
- Release 2x 10-15 minute tour of amazing areas throughout Decentraland, with an early emphasis on some of the most unique locations, games, and monuments
Week 4 (4 videos):
- Release 4x 10-15 min video advertising particular events, gatherings, games, and other things to do with your time and crypto within Decentraland
-
Everyday:
-2x daily social media, and clip postings that will average in total 5 minutes of content. (In total 60 a month, and 360+ over the course of 6 months)
Future:
Adding in regional advertisements for different time zones, and areas around the world.