by 0x082f2a8ea1d8e3ee24c20d12452b7e851ad0d5dd (StoneyEye)
Should the following $60,000 grant in the In-World Content category be approved?
Abstract
Since March, 2021, musician/producer/DJ, Stoney, along with StoneyEye Studios, has contributed greatly to the growing ecosystem of metaverse music, almost exclusively in Decentraland (DCL). Those contributions include some of the largest weekly gatherings in DCL, serving as an entry point for many metaverse music fans, and writing the blueprint for dozens of artists and DJs to follow. A grant from the Decentraland DAO will help StoneyEye develop greater opportunities in the art and music spaces of DCL, while also bringing additional web2 producers and musicians into Decentraland. These efforts will be conducted with the goal of increasing new users in DCL and improving user retention.
Grant size
60,000 USD in DAI
Project duration
6 months
Beneficiary address
0x082f2A8ea1D8E3ee24c20d12452B7E851ad0D5DD
Email address
Description
Stoney’s ability to engage with DCL audiences results in an environment that has become synonymous with Decentraland performances–quality music combined with social engagement, both in-world and on social platforms. The rapid growth of music communities in DCL can be traced from his first residency at Parcel Party, which became a must-attend weekly event for many users. Beginning in November, 2021, a Stoney event has been on the calendar nearly every week, including the addition of MoFyah Mondays at the TRU Band Room and MoBeatz every-other Sunday. During a period with decreased attendance across much of Decentraland, Stoney has continued to generate good-sized audiences, which benefits other DCL projects and creators by creating a reliable, consistent pathway into DCL for new users.
Prior to his time in Decentraland, Stoney began his career as a successful recording/touring musician and producer, sharing the stage with numerous A-list acts. His experience in the greater world of music provides an invaluable education for independent musicians entering web3. The melding of art, music, social content, and community engagement is what creates the unique environment of DCL music. In addition to presenting his own music, Stoney has collaborated with several other musicians and DJs in the space, furthering the strength of bond in metaverse music. As brands and investors look to Decentraland as a viable platform for messaging and events, the community fostered by DCL musicians becomes even more important by providing consistent engagement opportunities.
In addition to music, Stoney also contributes to visual arts and design in Decentraland. He is a prolific artist and wearable creator, who consistently contributes forward-thinking designs to help highlight DCL. His hand-drawn art has appeared on dozens of event attendance tokens, increasing the value proposition of attending his shows. Late last year, Stoney began MoBeatz, an interactive event, during which a piece of music is created live. In collaboration with DCL community members, these “beats” are minted and airdropped to all attendees. This innovative approach to user engagement provides an opportunity to engage with prominent music producers, which again provides a compelling reason for new users to enter Decentraland.
Funding from the Decentraland DAO will help establish the framework for artist self-sufficiency in the metaverse. In addition to upgrading equipment, building a long-term social engagement events strategy, this grant will build on the existing mentorship opportunities already provided by Stoney. This education will bring more musicians, artists, and producers to DCL, increasing attendance and showcasing the strength of community.
https://twitter.com/RoadRunner778/status/1658561199846600704 TRU Band Room- Mo Fyah Monday
https://twitter.com/fermion_dcl_eth/status/1516926795945283584 Parcel Party- Magic Hour
https://twitter.com/RoadRunner778/status/1622575622852866049 Mo Beatz
https://www.youtube.com/watch?v=THV0hTqTcRg Metazoo
Note- This proposal is for one year’s worth of work in 6 months of payment
Roadmap and milestones
Scheduled Events:
August 2023: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
September 2023: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
October 2023: 5 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
November 2023: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
December 2023: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
January 2024: 5 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
February 2024: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
March 2024: 4 MoFyah events at TRU, and 3 MoBeatz events at Stoney Eye Studios
April 2024: 5 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
May 2024: 4 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
June 2024: 4 MoFyah events at TRU, and 3 MoBeatz events at Stoney Eye Studios
July 2024: 5 MoFyah events at TRU, and 2 MoBeatz events at Stoney Eye Studios
Every Monday at TRU Band Room for MoFyah. Every other Sunday at Stoney Eye Studios for Mo Beatz, and once a month at DG
This does not include satellite events done throughout the year. (ie. festivals, community collaborations, one-off parties at venues in the DCL Community)
