by 0x3cf368faecdb4a4e542c0efd17850ae133688c2a (DappCraft)
Should adidas virtual gear be added to the Linked Wearables Registry?
NFT Marketplace Listing
Relevant Links
- https://www.adidas.co.uk/
- https://www.adidas.com/metaverse
- https://twitter.com/adidasoriginals
- https://twitter.com/indigo_herz
NFT Collections Description
Adidas is a sporting apparel brand focused on bringing community, co-creation and decentralization to the world. ITM (Into The Metaverse) is the adidas pledge to the metaverse.
Adidas will present Virtual Gear at Decentraland’s Metaverse Fashion Week, a 4-day celebration of fashion in the Metaverse. adidas will bring an exclusive and community focused experience that brings ITM holders and decentraland users together, centered around culture , music and fashion.
Adidas Virtual Gear is our first NFT collection of wearables, a new, interoperable product category, accelerating our collective drive towards strengthening web3, and the adidas community-based, member-first, open metaverse pledge.
Motivation
Adidas mission is to be the best sports brand in the open metaverse. The adidas VG (Virtual Gear) is the first digital fashion from the brand that aims to start allowing communities to build and live in their virtual identity. Decentraland would be the first platform to have VG for their community and as a much loved brand, there has been high demand from the adidas community to have a place to utilize their VG to represent who they are. Decentraland would be that place. Decentraland’s MVFW is an excellent opportunity to showcase the value and power of a virtual world to the globe, a metaverse where culture and community meet.
Items to be Uploaded
16
Intellectual Property
adidas confirmed IP rights to Decentraland / DAPPCRAFT to create this collection in DCL
Smart Contract Address
- 0xBA0C9CF4Da821dBa98407Cc4f9c11f6C7A5F9bbc
Manager Address
- 0x3cf368FaeCdb4a4E542c0efD17850ae133688C2a
Is this collection generated programmatically?
- No
