[DAO:9730a78] Decentraland’s MENA Community Outreach Plan (Revised)

by 0xb2463ab833b4aed1575a68b3311d7dc1bdfe914d (aleppoketamine#914d)

Should the following Tier 4: up to $60,000 USD, 6 months vesting (1 month cliff) grant in the Community category be approved?



Beside DCL Report’s Arabic stream, there’s next to no Arabic content about DCL, neither in media where people can learn about DCL, nor educational content to guide new users through DCL’s ecosystem.

While Arabic is the 5th most spoken language on earth, and MENA residents account for 12.5% of all humans, there is no dedicated language or regional channel for Arabs on DCL’s Discord.


We will create and publish a package of educational content on DCL in Arabic, launch an Arabic channel on DCL’s Discord, and provide support to new joiners from the region.


We produced 5 videos in Arabic about DCL & metaverse. Our team includes the first Arab DCL Reporter.

*The proposal was revised in accordance with received feedback

Grant size

13,750 USD

Beneficiary address


Email address



We are a multidisciplinary team of 8 members. We are a member of AbjaDAO, the DAO producing the first Arabic blockchain glossary, and a co organizer of the Arab Blockchain Week, the leading blockchain conference in MENA.

Team and Partners: https://taxir.xyz/
Whitepaper: TL;DR - Taxir
Taxir on Insta: https://www.instagram.com/were.taxir/
Taxir on Twitter: https://twitter.com/were_taxir
Taxir on Discord: TAXIR

Our plan aims at building an Arab community in DCL by achieving two goals:

Attract attention towards DCL through quality content
Provide new users with guidance and support, through producing quality educational content and resources in Arabic, beside launching and moderating / activating an Arabic / MENA channel on DCL’s Discord for six months.

The plan consists of the following parts:

Arabic / MENA Discord channel on Decentraland’s main server:

Duration: 6 months
Activities: wearables giveaways, interaction with Arab youtubers / streamers (more on the below), DCL trivia and rewards, DCL games competitions, memes, bi-monhtly (twice a month) tour in Arabic
Cost: $700 / month, $4,200 total
Bonus: Taxir is organizing a weekly tour in DCL in Arabic during November

Educational videos in Arabic (to be posted on DCL’s channel or on Taxir’s):

SDK 101
Builder 101
Wearables design on Blender
Marketplace 101
LandWorks 101
DAO Grants
Overview of DCL communities ecosystem
Emotes design
Decentraland & VR
A one-hour-long tour through DCL (Genesis, Museum, Wondermine)
Bonus (already produced content):
The Metaverse 101
Beginners guide to DCL
Biggest partnerships in DCL
Decentraland 101
How to make money in DCL?
Duration: 8 - 15 minutes per video, released over 6 months
Cost: $350 per video, $3,500 total


1 week-long exhibition featuring 10 of leading Arab NFT artists
Cost: $4,000

Decentraland Booklet:

40-pages long pdf booklet in Arabic, featuring a list of points of interests and things to do in Decentraland, and a beginners guide
Cost: $800

Budget: $12,500
Contingency: 10%
Total Budget: $13,750


Events methodology:

Our events organization efforts will be spearheaded by a highly experienced trio. Ammar Manla Hasan who has worked before with Boiler Room and Ma3azef magazine, and produced many videos and events reaching pop culture status. Adele Jarrar, an art researcher and curator who recently launched the successful virtual exhibition titled ‘We are sorry to inform you that…’ And Nour Ezzedine, who worked in cultural events organization and curation for over a decade, and is well connected in the clubbing scene in Lebanon.

Educational video production & Booklet methodology:

This effort will be spearheaded by Moustafa Sbeity, the first Arab DCL Reporter and Taxir’s inhouse streamer, and Peter Houaiss, an expert in Blender, SDK and Builder, and Taxir’s inhouse NFT artist.

We have produced 5 educational videos in Arabic on Decentraland and the metaverse previously, which you can view here:

We have also produced an Arabic course on Discord Essentials, which can come in handy onboarding new DCL users to DCL’s Discord communities. You can view this course here:

Discord channel methodology:

Members of our team will rotate brainstorming and organizing activities on the Arabic / MENA channel for the duration of the plan (six months).


Ammar Manla Hasan. A journalist and media entrepreneur with over a decade of experience, Ammar is the former Editor-in-Cheif of Ma3azef, the leading Arab music magazine. He has collaborated with AFAC, Sharjah Art Foundation, Boiler Room and Roskilde Festival amongst others.
LinkedIn: https://www.linkedin.com/in/ammaro/

Adele Jarrar. An independent curatorial and cultural worker and a researcher. Adele has an MA in arts and cultural management and a BA in architecture. She is experienced in curating, writing, and production. Recently collaborated with The Question of Funding, and has been a resident artist at Cittadellarte – Fondazione Pistoletto.
LinkedIn: https://www.linkedin.com/in/adelejarrar/

Moustafa Sbeity. The DCL Report’s first Arabic reporter, and member of CBD, Moustafa is Taxir’s metaverse lead on the community front. He’s well versed in Twitch, streaming, gaming culture, memes culture and tech, and is a dedicated and thorough researcher.

Peter Houaiss. Video producer, NFT artist specialized in video games photography, and 3D designers cooking Taxir’s line of wearables, Peter is our metaverse lead on the technical front, gaining experience with builder, the SDK and Blender.
LinkedIn: https://www.linkedin.com/in/peterhouaiss/

Nadim El Roz. A media virtuoso with filming and video production expertise spanning the Lebanese video industry, Nadim worked with news channels and music video directors.
LinkedIn: https://www.linkedin.com/in/nadim-el-roz-a2a40a126/

Roadmap and milestones

1st month:

Arabic / MENA Discord channel: launch, 4 activities
Educational Videos: LandWorks, DAO Grants

2nd month:

Arabic / MENA Discord channel: 4 activities
Educational videos: Wearables design on Blender, Marketplace 101
Booklet release

3rd month:

Arabic / MENA Discord channel: 4 activities
Educational Videos: Decentraland & VR

4th month:

Arabic / MENA Discord channel: 4 activities, invitation to exhibition, interaction with curators and artists
Events: Exhibition
Educational videos: SDK 101, Builder 101

5th month:

Arabic / MENA Discord channel: 4 activities
Educational videos: Overview of DCL Communities, Emotes
6th month:

Arabic Discord channel: 4 activities
Educational Videos: 1-hour tour


We will post monthly forum entries reporting on the suggested roadmap above. We are using a fundless wallet to make it easier to track funds.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

I vote YES on this proposal. The budget is super reasonable for the amount of content that will be created for an un-tapped community in the EMEA region. I also looked at your IG and love the content that you are starting.

I look forward to seeing the videos posted and the analytics of the users that come from the EMEA region.

I hope this proposal sets an example of the impact of content creation in non-english speaking countries. Until AND if this proposal passes, please continue to make this content for your region.


Thanks Maryana! Appreciate you taking the time to go through our videos :slight_smile: We will keep producing content in Arabic on DCL no matter what, but this will give us a solid cornerstone to build upon :beers:

Voting Yes, the amount requested is perfectly justified, and the content you showcased has good quality, so I feel confident that you created content will be good as well.

1 Like

Thank you for your support and trust Eibriel, means a lot!

Agree with Yes voters above. It would be useful to hear thoughts of No votes here, what are the cons you see in this proposal?

@Ammaro, subtitles/captions is a must for any educational video :nerd_face:, I’ve noticed that you’re lacking them currently. Hope you will be enabling them in the future!

1 Like

Thank you for your support and feedback! We were indeed thinking of adding Arabic subtitle to selected DCL videos and English subtitle to some of ours. Will look more into that!

1 Like

Vote: YES

I can think of no better group of creators to bring the message about Decentraland than Taxir.

1 Like

Decentraland’s MENA Community Outreach Plan (Revised)

This proposal is now in status: PASSED.

Voting Results:

  • Yes 66% 2,670,983 VP (51 votes)
  • No 34% 1,415,840 VP (20 votes)

Decentraland’s MENA Community Outreach Plan (Revised)

This proposal has been ENACTED by a DAO Committee Member (0xbef99f5f55cf7cdb3a70998c57061b7e1386a9b0)

Vesting Contract Address: 0x3f2cFc943D89baFd4Ea6f0fC44E0271E687bF236