by 0x9de97e69a174d44686c97727431478bd4480f7e4 (WhaTheWha)
Should the following $15,000 grant in the Documentation category be approved?
Abstract
I teach about 500-700 MBAs and execs/year at Harvard, Stanford and Hult on multi-sided marketplaces. I would like to design a course ENTIRELY about business opportunities in Decentraland. Not just theory or generic advice or promotional fluff, but actual activities (supported by theory) and outcomes (required for course completion) with video from Decentraland. I would add this to my course lists and publish it online at LinkedIn Learning or Coursera.
Grant size
15,000 USD
Project duration
3 months
Beneficiary address
0x9DE97E69a174d44686C97727431478bD4480f7E4
Email address
Description
In my courses on Next Generation Business Models and Multi-sided Platform Marketplaces, I include a session about Web3. It is not (yet) compelling because metaverses looks too much like a poorly animated childrenās game. Ironically, the only way to have business professionals (outside of experimental brand managers at luxury clothing makers) take virtual worlds seriously is to convince them of the opportunities such that their company engages. āIronicā because this is becomes a self-fulfilling prophecy. If convince them, they join, and then consumers engage. (This is called the indirect network effect of a multi-sided platform.)
My course would discuss (and require students and execs to engage in) avatars, scavenger hunts to diverse, global branded locations, valuation of MANA currency and DecentraLand real estate, business fundamentals of blockchain and smart contracts, potential uses for AI in virtual world (now bots, but soon customer-product fit), B2B opportunities, B2Employee experiences, and the new meanings of diversity, equity, inclusion and belonging in virtual worlds.
Roadmap and milestones
I am already scheduled to deliver a full course for Hult in late June on āBusiness Opportunities in Web3ā, and already scheduled to include this topic in one session for my summer course at Harvard on Next Generation Business Models. So it must be completed by then!!!