I am the CEO and founder of Simply Augmented. Founded in 2017, Simply Augmented helps brands navigate the world of Web3 and establish a foothold in the metaverse. Over the years, Simply Augmented has worked for innovative brands around the world including Nike, Herman Miller, REI, Target, The Hundreds, Diamond Supply Co and Fred Segal. I am a member and have co-chaired the Khronos 3DCommerce Working Group helping set the standard for streamlined 3D content creation, management and display in online retail. Prior to Simply Augmented, I was a founding partner at Studio 216 and an architect at the Miller Hull Partnership in Seattle.