[DAO:eed3343] Big Yellow Fishes - Promotional Content

by 0x19f10e449a2479b4ff0fdf9db65ad021674f3699

Should the following $5,000 grant in the Social Media Content category be approved?


Big Yellow Fishes (BYF) is a Metaverse media and marketing company. Initially focusing on Somnium Space, the BYF team have recently branched out into other platforms such as Hyperfy, Mona, Voxels and now wish to expand offerings into the Decentraland community. BYF will produce a series of short-form media content including live performances from within Decentraland and promotional, journlaistic pieces, that highlight creators and parcel owners from within Decentraland. BYF also plan on releasing a community-first, vox-pop style series. BYF currently consists of Tom, a marketing specialist in the gaming industry, and Matt, a senior media/games design lecturer. BYF aim to push Decentraland to the masses by producing community first content.

Grant size

5,000 USD in DAI

Project duration

3 months

Beneficiary address


Email address



Big Yellow Fishes (BYF) should recieve funding as their track record of producing content for Metaverse platforms is impressive, with videos reaching millions of influential, social media audiences within the space. BYF produce modern, fast and engaging content aimed at introducing newer audiences to platforms and thus transfering them into the worlds themselves.

Decentraland, along with other Metaverses, can be difficult to sell to a newer audience, with negativity and slander being reported in the news. BYF provide audiences with short-form content on popular channels such as Twitter, YouTube and TikTok engaging with people straight away, slowly changing the narrative that is surrounding Metaverses, which naturally converts to people logging in themselves.

Along with traditional benefits that a company like BYF provide, their recent collaboration with Yauga, a metaverse wellness company, can easily be converted to bring them into decentraland too, along with their partners, the BAT community (Brave).

BYF are used to dealing with challenges that working in the NFT/WEB 3 space bring, however, the benefits strongly outway the negatives and provide a fantastic opportunity for companies like BYF to promote Metaverses such as Decentraland.

Previously BYF have recieved a small, financial grant from Somnium Space until completion. Not only does this prove that BYF are able to fufill grant terms, it also shows that BYF are ready to take their next steps in working with a larger, more established Metaverse.

Although BYF are only asking for a small amount of captial, they believe this a perfect oppourtunity to prove to Decentraland and it’s community what they can do. BYF aim to apply for further funding in the future, once a relationship has been established.

Overall, BYF believe they can really add something special to the Decentraland eco-system, and promote the Metaverse in a new, more exciting light, on social media channels and beyond. Everyone at BYF is excited to begin working and exploring Decentraland and producing the very best content!

Roadmap and milestones


  1. Release of ‘Metaperature Sessions’ - A Metaverse series promoting musicians and other creatives in the space. These will be organised, produced and filmed within Decentraland itself. Our KPI for this will be to release one video per-week involving either a performance or a interview.

  2. Short-form content surrounding Decentraland, this may include community events, parcel highlights and vox-pops. These will be released on a regular, ad-hoc basis, and will be shared to the Decentraland Discord.


  1. Continue everything in Month 1.

  2. Produce a Decentraland promotional video, featuring members of the community and spaces within the Metaverse. Our KPI for this will be to release this by the end of month 2. We are estimating that this will be between 30-60 seconds.


  1. Continue everything in Month 1.

  2. Close project and wrap up any final videos. Begin discussions regarding further funding opportunities.


  1. All videos and content we produce will be promoted on our Twitter account (@bigyellowfishes) as well as setting up a brand new TikTok account. We will be happy to share any content we create with the decentraland community via Discord.

Vote on this proposal on the Decentraland DAO

View this proposal on Snapshot

Hi Big Yellow Fish! It’s wonderful to see more interest coming to Decentraland. There are quite a few content creators currently doing what you are proposing. Can I ask how much time you’ve already spent in Decentraland getting to know the community here? If you are new here, how will you choose which community members to highlight? You say you want to get paid to do things like: covering live-performances, writing promotional and journalistic pieces, highlighting parcel owners, to name a few. Many active Decentraland users are already doing this for free, so can you tell us what would make your content unique that would warrant getting paid from the DAO to do this?

I see you have 2,808 followers on Twitter and you have not set up a TikTok yet. I guess I would feel more comfortable if we knew who you were, have seen how much you’ve given back to the Decentraland community, and sincerely built a relationship with the people here before asking for money from the DAO.

(Additionally, I noticed that you are submitting this on an eth address, not a minted name. Minting your name in Decentraland costs 100 mana, so about $51.00, and it shows a base-level commitment to the DAO ecosystem. Many voters see this as a very basic gesture to show that you have invested some money here. It’s not a requirement, just thought you might want to know this in case you submit more grants in the future)


In addition to what @Canessa has mentioned, could you provide the said proof that you fulfilled a grant received from Somnium Space and the others mentioned? What was the collaboration specifically with Yauga and do you have some form of proof. Thank you.

Hello @Canessa, thank you for your comments, we are always happy to reply to anyone who would like to learn more about us!

Regarding content creators already producing Decentraland content, we think this is great and have a strong belief that the more content people are putting out into the world, the better! We completely understand that there are already content creators in Decentraland who contribute their time and efforts voluntarily. We respect and appreciate their dedication. What we aim to bring to the table is a unique perspective and approach that exhibits Decentraland in ways beyond what we have already seen. We strive to offer fresh insights, creative storytelling, and high-quality production value in our work. Our intention is to provide content that is engaging, informative, and appealing to a broader audience, whilst also offering fresh insights, creative storytelling, and high-quality production.

We have been exploring Decentraland since it’s launch in early 2020, but have felt that as a company we wanted to plan and execute our launch in Decentraland to make it as impactful as possible. We wanted to build our company, clientbase and infrastructure in other Metaverses first, and then once we are ready, move to the bigger platforms such as Decentraland.

Our goal will be to implement ourselves immediately with the Decentraland community, using Discord and other services such as Lighthouse to find events, parties and get-togethers. As well as this, we will naturally be using Decentraland more ourselves engaging with community and like-minded indivduals. We already know some people within the space and may start with those, however, our goal is to continue to grow and expand our outreach.

Regarding free content, we are a professional company providing high-quality productions. Combined, we have over 20 years experience working in the film-making and video-production industry. We don’t believe that Decentraland content has been shown to it’s full potential, and would like to offer our services in order to do this! Whilst we appreciate some members may offer things for free, we as a company are only asking for a small amount of compensation, to which will technically mean we do not make a profit, however, as mentioned in our proposal, we wish to treat this as a starting point and prove ourselves to the DAO and Decentraland.

We totally appreciate your comments regarding becoming embeded into the community before asking for funding, however, as a business this is not possible for us as we need some kind of income to float our books whilst spending time producing this content. We aim to focus on quality content, rather than solely relying on follower count, that being said, we do indeed have plans to setup a TikTok, Facebook and Instagram account, all of which will be focused on Decentraland content from the start, should funding be approved.

It is great to hear that you want to know us more, so here are some examples of our work, that you can see for yourself. As well as this, you can explore our LinkedIn profiles attached above! Alternatively, we are more than happy for you to drop us a DM on twitter (@bigyellowfishes) - We love hearing from you guys!

Video examples -

Yauga Short - https://twitter.com/i/status/1645517860096147466
Causality Promo - https://twitter.com/i/status/1637924878836719617
Metaperature Sessions - https://twitter.com/i/status/1614767821648535552
Somnium Space - Year Recap - https://twitter.com/i/status/1608246906102194179
Metaverse Music Video - https://twitter.com/i/status/1569343633555427329
Somnium Space - Fashion Show - Somnium Space 2022 Fashion Show #VRFashion #MixedReality #SomniumSpace $CUBE #Metaverse - YouTube

Thank you for bringing the ETH address to our attention, we will look into this!

In summary, we are committed to building genuine relationships within the Decentraland community and providing content that is unique, valuable, and deserving of compensation. We understand the concerns you have expressed and will take them into account as we continue to engage with the community. Should you have any further questions or suggestions, please do not hesitate to reach out.

Thank you for your time and consideration.

Hello @Existential14!

Thank you for dropping us a comment! Our Metaperature sessions were funded directly from the Somnium Space creators fund, evidence of this can be found within the videos themselves.

Metaperature - OlySounds: https://twitter.com/i/status/1614767821648535552

Regarding our partnership with Yauga, this inititally started off as a B2B relationship, however, since then we are becoming involved with the leadership team with discussions currently in place regarding the appointment of BYF. Our deals with brands such as Brave/BAT can be seen in video below:

Brave/BAT partnership: https://twitter.com/i/status/1658123309341450243

Thank you!

Can you get me AJR Brothers. Ok. Ill change my vote. OlySounds has a beautiful voice.

Big Yellow Fishes - Promotional Content

This proposal is now in status: REJECTED.

Voting Results:

  • Yes 19% 1,627,390 VP (27 votes)
  • No 80% 6,805,725 VP (60 votes)
  • Abstain 1% 3 VP (4 votes)