# \[Agustin\] - DAO Council Postulation **URL:** \ **Category:** Governance\ **Tags:** dao-council-election\ **Created:** [December 31, 2024, 7:50pm UTC](https://forum.decentraland.org/t/agustin-dao-council-postulation/23536 "2024-12-31T19:50:39Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![Agus](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.decentraland.org/agus/32/2042_2.png) [@Agus](https://forum.decentraland.org/u/Agus)\ **Post date:** [December 31, 2024, 7:50pm UTC](https://forum.decentraland.org/t/agustin-dao-council-postulation/23536/1 "2024-12-31T19:50:39Z")
[Agustin] – DAO Council Postulation * * * ### 1. Detailed Resume & Relevant Expertise Professional Background - Decentraland Foundation (Early Contributor to Mid 2023): - Previous Experience Key Accomplishments - Contributed to Decentraland’s Growth: Worked on significant platform updates and improvements for the client product, helped shape the DAO governance layer, and put together the content strategy from 2020 to mid-2023. - Established critical partnerships for user growth, brand visibility, and strategic positioning of Decentraland in the broader Web3 and gaming ecosystem. - Launched major developer outreach programs that fostered open-source contributions, helping to shape the Decentraland SDK and the community’s technical involvement. * * * ### 2. Cover Letter: My Vision for Decentraland’s Future Decentraland will become the **open alternative** for the immersive web—a **VR-first, user-owned social metaverse** where anyone can effortlessly create, socialize, and monetize their ideas. **AI-powered tools** and an enhanced **Decentraland SDK** will lower barriers so that people of all backgrounds can shape their own digital realms, just as social apps empowered an entire generation to express themselves online. At the heart of this vision lies **Genesis City** : a constantly evolving and expanding, fully traversable open world that residents define—ranging from owned parcels to bustling hotspots alive with AI-driven “sentients,” stories, and narrative arcs. These virtual beings will spark emergent content, power a vibrant digital economy, and create unexpected interactions. Just like any great open world, **directed content** —seasonal events, main quests, and side stories—will encourage exploration, reputation-building, and deeper social connections. **Dedicated worlds** will host private gatherings, niche communities, and immersive narratives, attracting the next wave of digital natives who see online and offline life as naturally intertwined. A unified identity system will maintain each user’s avatar, reputation, and digital assets across devices—demonstrating how **trust and identity** evolve into crucial currencies in the metaverse. Guided by **open-source protocols** and a **community-driven DAO** , Decentraland will exemplify true decentralized governance and sustain a flourishing creator economy. Ultimately, it will become the **daily digital hangout** for millions—where anyone feels welcome, free to express themselves, and empowered to shape the next frontier of the immersive web. Our strategic emphasis should be on the **Gen Z** —the generation most primed to adopt immersive, digital-first social platforms. **Mobile and desktop** remain critical gateways, yet **VR** provides the heightened sense of presence that truly clicks as a redefining medium for social interactions. Despite Decentraland’s evolving technology and guiding ethos, **the real challenge remains populating the platform** with enough **quality content** to reach _escape velocity_. We’re facing a classic **chicken-and-egg** dilemma: a thriving user base fuels content creation, yet robust content is what attracts and retains those users in the first place. This won’t resolve by magic or through uncoordinated efforts—it demands **focused leadership, strategic alignment** , and an unwavering commitment to **content-centric innovation** from both the DAO and the Foundation. * * * #### **Return to a Content-Centric Focus—Why the DAO Should Lead** Decentraland’s technology and ethos have laid a robust foundation, but **quality content** is what truly ignites user interest and fosters a thriving community. Simply put, **users stay for experiences, not technology alone**. To overcome the “chicken-and-egg” dilemma of an empty world, we must commit to **top-notch content** that inspires and sets the standard for all future creations. 1. **DAO-Driven Content Strategy** 2. **Foundation as Tech Enabler** 3. **Tight Collaboration, Clear Roles** By uniting **content creation** (driven by the DAO) and **technical evolution** (led by the Foundation), Decentraland can **consistently release fresh, high-quality experiences** that captivate users, showcase the platform’s potential, and inspire a self-sustaining wave of community-generated content. ### 3. Evidence of Understanding Decentraland’s Ecosystem & Commitment to Growth Having worked at the Foundation from inception until mid-2023, I’ve been intimately involved in Decentraland’s technical, creative, and community layers. I’ve witnessed firsthand the challenges we face—be it user retention, creator tools, funding distribution, or alignment between the Foundation and the DAO. - Cross-functional Perspective: My background in product, technology, legal, and community engagement gives me a holistic view of our ecosystem and the complexities in bridging user-generated content, decentralized governance, and the underlying tech stack. - Ongoing Community Presence: Even after stepping away from an executive role, I have remained an active community participant, advising on proposals and connecting with core contributors. ### 4. Conclusion Decentraland sits at a crucial intersection: decentralized governance, creative innovation, and community-building. Yet, the key to widespread adoption lies in delivering tangible, compelling user experiences—clear benefits, intuitive onboarding, and meaningful engagement loops. By committing to higher-caliber content, user-friendly journeys, and a targeted approach to marketing and partnerships, we can cement Decentraland’s position as the premier open metaverse for generations to come. With the Foundation’s technical leadership and the DAO’s strategic focus on user experience, growth, and community, Decentraland can evolve into a thriving, self-sustaining digital world—one that people don’t just visit, but live in and help shape. ---
**Author:** ![Ozymandias](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.decentraland.org/ozymandias/32/30657_2.png) [@Ozymandias](https://forum.decentraland.org/u/Ozymandias)\ **Post date:** [January 1, 2025, 12:57pm UTC](https://forum.decentraland.org/t/agustin-dao-council-postulation/23536/2 "2025-01-01T12:57:15Z")
Disclaimer: [on-the-need-for-professional-level-interviews-of-the-council-postulants](https://forum.decentraland.org/t/on-the-need-for-professional-level-interviews-of-the-council-postulants) From any postulant to a position on such a council, I would expect an application that is complete. > [@Agus](#): > > Work in progress, will update with my vision. After two years of hiatus, one should expect a Vision of Decentraland’s Future to have matured enough to be the leading piece of such an application. That this section be unfinished despite the deadline for application having passed is rather concerning. Nevertheless, this should really highlight the impropriety of the whole process. Community members have been asked to vote on governance changes that are very extreme, without the kind of notification which needs to come with this. As a consequence, many (such as I) have had to scramble and take the situation all in with very little preparation.